marketing tips - traps 2012

MARKETING TIPSCity of Grand Prairie

City of Arlington

Kelly Eddlemon, City of Grand PrairieGary Packan, City of Arlington

Ryan Hegreness, City of Arlington

MARKETING TIPS

FACEBOOK FACEOFF• Friendly competition

between Grand Prairie and Arlington

• Encouraged residents to help!

• Both gained over 1,000 likes during the promotion

MARKETING TIPS

FACEBOOK ADS• Target market• Identify your customer• Set budget by

• Day• Campaign

• Increase awareness to page, event or special

MARKETING TIPSFACEBOOK POSTS• Targeted posts• Market

partnerships• Tag major

partners to gain additional coverage

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FACEBOOK POSTS• Caption Contest• Encourage

engagement

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FACEBOOK POSTS• Photo Contest• Engagement• Education• Promotions• Increase photo

stock

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FACEBOOK POSTS• Construction• Pro / Cons• Gain community

support• Generate

discussion• Increase

awareness of projects

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FACEBOOK APPS• Fan Exclusives• Deal Share• Show & Sell• Donate• Volunteering• Sweepstakes• Fan Offer – Coupons

MARKETING TIPSTWITTER• Micro Blog• Targeting handles for

industry• YMCAs, Private sector,

etc….• Geo-Targeting• Keyword tracking

• TweetDeck – Keyword traps

• Social event promotions

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ANIMOTO• Free or Membership

Available• Templates for video

development• Authorized music • Upload photos and

video clips• Drag and drop• Publish to YouTube

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YOUTUBE

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GOOGLE ALERTS• What is being said

about you?• Monitor competitors

• Create a query• Google scans regularly• Emails results

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GOOGLE AD WORDS• Target searches• Pay per click • Cost per impression

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GOOGLE AD WORDS• Add a few screenshots

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FLOW• Work management system• Provides accountability• Improves communication• Tracks progress and notes• Web Based-In the Cloud• Available for iPhone / iPad

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SPLASH RADIO• Own radio station• Dept brand• Revenue generator

• Advertising• Concessions

• Market partners• Internal promotions

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FOURSQUARE• Location based• Check-in features• Offer specials• Collect badges• Provide tips and

recommendations

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ZENFOLIO• Photo storage• Sort and organize• Tag photos for

easy access• Sell photos• Ability for public to

place orders for products

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PINTEREST• Social pin board• Photo sharing • Market products• Connect people

through “things” they find interesting

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INSTAGRAM• Share photos• Filters to transform

look and feel• Distinctive feature

to square photos like old Polaroids

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YELP / TRIPAVISOR• Location based• Review sites• Check-in• Specials offered• Many people are

checking before using a service

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SLIDESHARE• Marketing content• View Presentations• Interact with the

community• Increase public outreach• 58M visitors monthly

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SLIDESHARE• screenshots

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LINKEDIN• Professional Networking• Join Groups• Ask questions• Meet fellow

professionals• Employment

opportunities• Research and education

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SMARTPHONE APPS• Everyone is going mobile• New way for promotions• Residents and visitors• Find a park, trail, event• Facility rentals• Online registration• More…..

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QR CODES• Connect• Videos• Promotions• Coupons• Social Media• Bring static print to

life

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SMARTPHONE APPS• Fitness Trail• Promote Rec Center• Promote fitness lessons• Content development

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SCA PROMOTIONS

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SCA PROMOTIONS

MARKETING TIPSGROUPON• Social buying• Deep discount• Direct to non-

peak times• Introduce to

new customers• Upsell• Customer

service

MARKETING TIPS

IDEAL GOLFER

MARKETING TIPSCONDUIT MOBILE•

MARKETING TIPSCity of Grand Prairie

City of Arlington

Kelly Eddlemon, City of Grand PrairieGary Packan, City of Arlington

Ryan Hegreness, City of Arlington