marketing in 8 seconds or less

Marketing in 8 Seconds or Less

Marketing isn’t an option – it’s unfortunate that many

think of it that way.

One of the reasons marketing doesn’t get the attention it

deserves is because it’s hard work.

It’s especially hard these days, have you noticed that the entire

landscape of business has completely changed?

Complacency is Dead

I find it amazing that people still believe and blame the concept of a bad economy for their current

struggles.

Here’s a newsflash, the economy isn’t bad – it has

changed.

It isn’t changing back.

You must learn to do business in this climate.

One of the things the recession left behind was a

magnifying glass.

All the people that were running their businesses badly and perhaps were

way too complacent – got a rude awakening and perhaps a pink slip.

There isn’t a place for complacency in the new

economy.

Which reminds me of one of my favorite quotes….

“The arrogance of success is to think that what we did

yesterday is good enough for tomorrow.” - William Pollard

The Birth of the 8-Second Attention Span

Something major took place after the recession – the deluging of information. It’s slung at us left

and right constantly.

To add insult to injury we’re so connected digitally that we’ve lost

a little of our human touch.

We’ve lost the ability to pay any real attention.

So here we are in the digital age and it has changed everything. It has changed the way we think, the way we receive information,

and the way we do business.

In the digital age, marketing is no longer about grabbing

attention, it’s about holding it.

The word on the street is we now have an attention span of 8 seconds – the same as a

goldfish.

So if you’re struggling to reach your market and get new

customers this could very well be the cause.

Especially if given all the changes that have taken place, you’re still doing business the

same old way.

Marketing in 8 Seconds

To be successful in the 8-second attention span business

environment you have to hyper focus on a specific target

market.

It’s time to close in on a niche market because generic

marketing to the masses won’t cut it.

You have to be very targeted and specific if you’re going to cut

through the noise. Everything you do has to be designed to talk

straight to that market.

To be successful marketing in today’s world you have to speak in your target market’s language,

not yours.

The 80/20 Rule

The Pareto principle known as the 80-20 rule states that 80% of

outcomes can be attributed to 20% of the causes.

This can also be translated to 20% of your customers generate 80% of your sales. So what if you really focused hard on that 20%?

So many people believe that when they do this – they’ll leave

something on the table, that they’ll lose business.

Nothing could be more further from the truth. You’ll gain more.

You’ll get business easier.

You’ll have the opportunity to be an expert – to stand out.

How will you market your business in the 8-second

attention span world?

I hope you found this slideshow helpful in your business please visit me at perfectmarketingequation.com. I have tons of free training an educational tools for entrepreneurs.

Tammy Hawk-Bridges is an author, entrepreneur mentor and marketing strategist. She provides education and marketing training for entrepreneurs. Connect with her on Twitter @thawkbridges.

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