marketing in 8 seconds or less
TRANSCRIPT
Marketing in 8 Seconds or Less
Perfect Marketing Equation© All Rights Reserved.
Marketing isn’t an option – it’s unfortunate that many
think of it that way.
www.perfectmarketingequation.com © All Rights Reserved.
One of the reasons marketing doesn’t get the attention it
deserves is because it’s hard work.
www.perfectmarketingequation.com © All Rights Reserved.
It’s especially hard these days, have you noticed that the entire
landscape of business has completely changed?
www.perfectmarketingequation.com © All Rights Reserved.
Complacency is Dead
www.perfectmarketingequation.com © All Rights Reserved.
I find it amazing that people still believe and blame the concept of a bad economy for their current
struggles.
www.perfectmarketingequation.com © All Rights Reserved.
Here’s a newsflash, the economy isn’t bad – it has
changed.
www.perfectmarketingequation.com © All Rights Reserved.
It isn’t changing back.
www.perfectmarketingequation.com © All Rights Reserved.
You must learn to do business in this climate.
www.perfectmarketingequation.com © All Rights Reserved.
One of the things the recession left behind was a
magnifying glass.
www.perfectmarketingequation.com © All Rights Reserved.
All the people that were running their businesses badly and perhaps were
way too complacent – got a rude awakening and perhaps a pink slip.
www.perfectmarketingequation.com © All Rights Reserved.
There isn’t a place for complacency in the new
economy.
www.perfectmarketingequation.com © All Rights Reserved.
Which reminds me of one of my favorite quotes….
www.perfectmarketingequation.com © All Rights Reserved.
“The arrogance of success is to think that what we did
yesterday is good enough for tomorrow.” - William Pollard
www.perfectmarketingequation.com © All Rights Reserved.
The Birth of the 8-Second Attention Span
www.perfectmarketingequation.com © All Rights Reserved.
Something major took place after the recession – the deluging of information. It’s slung at us left
and right constantly.
www.perfectmarketingequation.com © All Rights Reserved.
To add insult to injury we’re so connected digitally that we’ve lost
a little of our human touch.
www.perfectmarketingequation.com © All Rights Reserved.
We’ve lost the ability to pay any real attention.
www.perfectmarketingequation.com © All Rights Reserved.
So here we are in the digital age and it has changed everything. It has changed the way we think, the way we receive information,
and the way we do business.
www.perfectmarketingequation.com © All Rights Reserved.
In the digital age, marketing is no longer about grabbing
attention, it’s about holding it.
www.perfectmarketingequation.com © All Rights Reserved.
The word on the street is we now have an attention span of 8 seconds – the same as a
goldfish.
www.perfectmarketingequation.com © All Rights Reserved.
So if you’re struggling to reach your market and get new
customers this could very well be the cause.
www.perfectmarketingequation.com © All Rights Reserved.
Especially if given all the changes that have taken place, you’re still doing business the
same old way.
www.perfectmarketingequation.com © All Rights Reserved.
Marketing in 8 Seconds
www.perfectmarketingequation.com © All Rights Reserved.
To be successful in the 8-second attention span business
environment you have to hyper focus on a specific target
market.
www.perfectmarketingequation.com © All Rights Reserved.
It’s time to close in on a niche market because generic
marketing to the masses won’t cut it.
www.perfectmarketingequation.com © All Rights Reserved.
You have to be very targeted and specific if you’re going to cut
through the noise. Everything you do has to be designed to talk
straight to that market.
www.perfectmarketingequation.com © All Rights Reserved.
To be successful marketing in today’s world you have to speak in your target market’s language,
not yours.
www.perfectmarketingequation.com © All Rights Reserved.
The 80/20 Rule
www.perfectmarketingequation.com © All Rights Reserved.
The Pareto principle known as the 80-20 rule states that 80% of
outcomes can be attributed to 20% of the causes.
www.perfectmarketingequation.com © All Rights Reserved.
This can also be translated to 20% of your customers generate 80% of your sales. So what if you really focused hard on that 20%?
www.perfectmarketingequation.com © All Rights Reserved.
So many people believe that when they do this – they’ll leave
something on the table, that they’ll lose business.
www.perfectmarketingequation.com © All Rights Reserved.
Nothing could be more further from the truth. You’ll gain more.
You’ll get business easier.
www.perfectmarketingequation.com © All Rights Reserved.
You’ll have the opportunity to be an expert – to stand out.
www.perfectmarketingequation.com © All Rights Reserved.
How will you market your business in the 8-second
attention span world?
www.perfectmarketingequation.com © All Rights Reserved.
www.perfectmarketingequation.com © All Rights Reserved.
I hope you found this slideshow helpful in your business please visit me at perfectmarketingequation.com. I have tons of free training an educational tools for entrepreneurs.
Tammy Hawk-Bridges is an author, entrepreneur mentor and marketing strategist. She provides education and marketing training for entrepreneurs. Connect with her on Twitter @thawkbridges.