marketing analysis of walton

Welcome To My Presentation

Analysis of Marketing Strategies of

EXECUTIVE SUMMARY

Pioneering Electric home appliance producer.

Production and assembly of product in Bangladesh.

Serving the local as well as international market.

COMPANY BACKGROUND

A sister company of R. B. Group.

Diverse business in Composite Textile and Dairy.

Established in 1977 Factory located in

Chandra, Gazipur.

PRODUCTS

ANALYSIS

SEGMENTATION

Demographic SegmentationIncome

Behavioral Segmentation Benefits Sought User Status

Target Market

The Local Market of Bangladesh

Product Positioning and Strategy

Positioning as a native product

Product positioned as “The Same for Less”.

DIFFERENTIATION

Identifying Possible Value Differences And Competitive Advantage:

Channel Differentiation

Product Differentiation

DIFFERENTIATION

Identifying Possible Value Differences And Competitive Advantages:

People Differentiation

Image Differentiation

MARKETING MIXThe 8Ps of Walton Television

Product

Walton Television is a “Consumer Product”

Branding Labeling

MARKETING MIXThe 8Ps of Walton Television

PRICE

Product name Size(inch) Price(TK)

Walton CRT TV 26 15,400

Walton LCD TV 32 44,700

Walton LED TV 42 2,50,000

MARKETING MIXThe 8Ps of Walton Television

Place

MANUFACTURER DEALER CONSUMER

MARKETING MIXThe 8Ps of Walton Television

Promotion Packaging PUBLIC Relation publicities politics

LEVELS OF PRODUCT

RECOMMENDETION

Prepared ByKazi Ahmed Zubair