marketing mix of walton

The Trend SettersPresents To You

The Marketing MixOf

What is Marketing Mix?

Marketing Mix is a combination of these factors:

Elements of Marketing Mix

ProductGoods and Services that are capable of satisfying our needs and wants. PriceThe amount of money customer have to pay to obtain a product.

Elements Of Marketing Mix

PlaceThe activities that make the product available to target customers. PromotionMarketing activities that communicates with customers and persuade them to buy their products.

About Walton

Walton is a leading electronics brand in Bangladesh.

Founded in 1977 as a trading company.

About Walton

Vision:It focuses on becoming a true universal Hi-Tech

electronics brand.Mission:Walton desires to provide the latest technology

based products with innovative design.

What Walton Offers Us


Walton’s product family includes: Refrigerators Freezers Air Conditioners LED Televisions Motorcycles Smartphones Home Appliances


Refrigerator: Walton mainly focuses on two types of

refrigerator, "Frost” and “Non-Frost”.

Walton has set a target of selling 1.7 million refrigerator this year.


Walton’s refrigerator features: Application of world’s latest technology Reasonable rate World class quality Eye-catching designs and colors One year replacement guarantee and ten-year

compressor guarantee Swift after sales service


Walton has recently launched refrigerator using nano-technology.

Walton holds 80 per cent market share of refrigerators in Bangladesh.


LED TV: Walton manufactures 80 different models of LED

TVs.

Walton is eyeing on selling 7 lakh LED TV this year.


Walton’s LED TV Contains: Crystal clear pictures along with vibrant and

life-like colors Full HD display Dolby Digital surround sound


Smartphones: Smartphones are the most Influential product that

Walton has.

Walton is the 3rd most popular mobile phone brand in Bangladesh.


Walton has manufactured and supplied over 50 models and there are more upcoming.

It has made 200% growth every year on average in mobile phone sales.


22%

12%14%

53%

Smartphone Market Share In Bangladesh

Others Walton Samsung Symphony

How Much It Will Cost

Price: Walton has various pricing methods.

Walton adds standard mark-up of 20% to the product cost.

How Much It Will Cost

Walton normally sets a lower price to capture market share.

While Pricing Walton focuses on customer’s ability to buy the product.

Where Will We Get It

Place: Walton products are available through

executive distributions, dealers and plazas.

Walton allocates place according to their customer’s merit and company’s exposure.

Where Will We Get It

There are 150 Walton Plazas To Directly sell products to customers.

Currently Walton has 450 executive dealers throughout the country.

How Do We Get Information

Promotion: Walton has various promotional approaches

like advertising, sales promotion, direct marketing etc.

Walton’s advertising includes newspaper, internet, outdoor banners and posters etc.

How Do We Get Information

Walton occasionally provides discounts on products to increase sales volume.

Walton directly communicates with selected customers through plazas.

Conclusions

The company has been running business with good reputation since 1977.Walton is the pioneer of developing state of art designs and modern technology having leading market share specializing in various electronics products. Walton has established a milestone as the highest exporting Bangladeshi enterprise in the field of electronics, with a universal presence in over 20 countries and by 2020 the presence of Walton will be ensured almost every country in the world.

Recommendations

Switch to Market Penetration Pricing without compromising quality.

Partner with local and international OEM(Original Equipment Manufacturers).

Recommendation

Introduce Customer Loyalty Program.

Provide year-long incentives and special offers.

The End