Marketing Mix on WALTON FRIDGE

What is Marketing Mix?The Marketing Mix model, or marketing strategy (also known as the 4 P’s) is widely used by marketers as a tool to assist in implementing the marketing strategy. Managers use this conceptual framework to attempt to generate the optimal response in the target market by blending 4 variables in an optimal way.

Marketing Mix- 4P’s

  

Product

High QualitySeveral BrandsGood ConditionVisual AppearanceMaintenance RepairNational Merchandise

WA LTON’s Product

WALTON offers

- wide range of freezers - a lot of variety in colors, dimensions

& types. - ensures highest quality compressor,

- Condenser is made by 100% copper - which lasting for 20-30 years. - spare parts including door with

different color are changeable and available everywhere over the country.

WALTON Fridge Price  

Price

Cheaper in Buy AdditionalLowest Price in AreaEveryday Best PriceReasonable PriceBest Value for MoneyLow throughout Year

Model WALTON LG Transtec Sharp

10 CFT 26,200 35,000 32,000 29,500

10.5 CFT

28,100 38,300 34,500 31,000

11.5 CFT

29,700 40,600 36,000 37,000

Price (Taka) comparison of Refrigerators:

Country-wide Distribution of WALTON Fridge

  

Place/ Distribution

Fast checkoutConvenience ParkingNear to Living PlaceAppealing DecorEasy LayoutPublic Transport

WALTON Distribution- uses its own transport facilities for reaching the product to its - 120 WALTON Plazas and - about 700 dealers. - dealer wants to use his own transport gets 1% reduction on dealer price.

WALTON Fridge Promotion  

Promotion

Advertise MerchandiseOffer couponsSeasonal PromotionPrivilege CardPromotions in Information’sAttractive Promotions

Promotion- Tagline “Amader Ponnyo” reflects the pride - TVCs/ satellite channels targeting their core customers

- Numerous billboards and advertisements in print media.

- 120 WALTON Plazas across the country are major advertising tool.

- Sponsoring different major sports event in the country.

- Sponsored their first International Cricket Tournament to be viewed by millions of people across the world.

ConclusionIt’s All Good’ is a message that is embedded in all aspects of WALTON marketing mix. Not only are the products designed to looking good and cheaper in price, they are produced in best quality in a way that addresses people’s concerns about issues such as best price, longevity and considering purchasing power of the consumer etc. This helps to ensure that WALTON remains a one of the trusted brands in Bangladesh.

Thanking You