marketing analysis of walton

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Page 1: Marketing Analysis of Walton

Welcome To My Presentation

Page 2: Marketing Analysis of Walton

Analysis of Marketing Strategies of

Page 3: Marketing Analysis of Walton

EXECUTIVE SUMMARY

Pioneering Electric home appliance producer.

Production and assembly of product in Bangladesh.

Serving the local as well as international market.

Page 4: Marketing Analysis of Walton

COMPANY BACKGROUND

A sister company of R. B. Group.

Diverse business in Composite Textile and Dairy.

Established in 1977 Factory located in

Chandra, Gazipur.

Page 5: Marketing Analysis of Walton

PRODUCTS

Page 6: Marketing Analysis of Walton

ANALYSIS

Page 7: Marketing Analysis of Walton

SEGMENTATION

Demographic SegmentationIncome

Behavioral Segmentation Benefits Sought User Status

Page 8: Marketing Analysis of Walton

Target Market

The Local Market of Bangladesh

Page 9: Marketing Analysis of Walton

Product Positioning and Strategy

Positioning as a native product

Product positioned as “The Same for Less”.

Page 10: Marketing Analysis of Walton

DIFFERENTIATION

Identifying Possible Value Differences And Competitive Advantage:

Channel Differentiation

Product Differentiation

Page 11: Marketing Analysis of Walton

DIFFERENTIATION

Identifying Possible Value Differences And Competitive Advantages:

People Differentiation

Image Differentiation

Page 12: Marketing Analysis of Walton

MARKETING MIXThe 8Ps of Walton Television

Product

Walton Television is a “Consumer Product”

Branding Labeling

Page 13: Marketing Analysis of Walton

MARKETING MIXThe 8Ps of Walton Television

PRICE

Product name Size(inch) Price(TK)

Walton CRT TV 26 15,400

Walton LCD TV 32 44,700

Walton LED TV 42 2,50,000

Page 14: Marketing Analysis of Walton

MARKETING MIXThe 8Ps of Walton Television

Place

MANUFACTURER DEALER CONSUMER

Page 15: Marketing Analysis of Walton

MARKETING MIXThe 8Ps of Walton Television

Promotion Packaging PUBLIC Relation publicities politics

Page 16: Marketing Analysis of Walton

LEVELS OF PRODUCT

Page 17: Marketing Analysis of Walton

RECOMMENDETION

Page 18: Marketing Analysis of Walton

Prepared ByKazi Ahmed Zubair