marketing analysis of walton
TRANSCRIPT
Welcome To My Presentation
Analysis of Marketing Strategies of
EXECUTIVE SUMMARY
Pioneering Electric home appliance producer.
Production and assembly of product in Bangladesh.
Serving the local as well as international market.
COMPANY BACKGROUND
A sister company of R. B. Group.
Diverse business in Composite Textile and Dairy.
Established in 1977 Factory located in
Chandra, Gazipur.
PRODUCTS
ANALYSIS
SEGMENTATION
Demographic SegmentationIncome
Behavioral Segmentation Benefits Sought User Status
Target Market
The Local Market of Bangladesh
Product Positioning and Strategy
Positioning as a native product
Product positioned as “The Same for Less”.
DIFFERENTIATION
Identifying Possible Value Differences And Competitive Advantage:
Channel Differentiation
Product Differentiation
DIFFERENTIATION
Identifying Possible Value Differences And Competitive Advantages:
People Differentiation
Image Differentiation
MARKETING MIXThe 8Ps of Walton Television
Product
Walton Television is a “Consumer Product”
Branding Labeling
MARKETING MIXThe 8Ps of Walton Television
PRICE
Product name Size(inch) Price(TK)
Walton CRT TV 26 15,400
Walton LCD TV 32 44,700
Walton LED TV 42 2,50,000
MARKETING MIXThe 8Ps of Walton Television
Place
MANUFACTURER DEALER CONSUMER
MARKETING MIXThe 8Ps of Walton Television
Promotion Packaging PUBLIC Relation publicities politics
LEVELS OF PRODUCT
RECOMMENDETION
Prepared ByKazi Ahmed Zubair