making in-roads through the inbox

Email Marketing: Making In-roads Through the Inbox

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About Albers Communications Group

• Full-service PR, digital marketing and communications agency

• Specialize in integrated strategies• Represent clients in all 50 states and Canada• Create national and local market exposure

Today’s Presenter

Julie SwartzJulie@AlbersCommunications.com

@JulieSwartz

Today’s Topics

• Relevance of email marketing• Who email marketing should target• Content that is email-worthy• Types of emails• Measuring success• Best practices• Questions and discussion

Relevance of Email Marketing

• Showcase your experience• Reminds your audience you are there• Provides a personal connection• Allows you to see who’s reading your message• Drives traffic to your website

Target Audiences

• Current clients• Prospective clients• Former clients

Mandatory Content

• Social links• Links to your website• Links to outside content that supports your position• Contact information

Email-worthy Content

• Industry trends• Company announcements• Breaking news

• Gina – how about an image of the email announcing our silver anvil award to show Albers company announcement? Or sunco announcing upcoming bad weather? I will send you our award email

Types of Emails

• Full stories• Jumped articles• Videos (gina – do we have a good video email to

show) I will send you one from Constant Contact

Measuring Success

• Open rates• Deliverability rates• Click-through rates

Best Practices

• Mirror your brand• Develop an appropriate frequency• Determine the ideal time of day and best day(s) of

the week

Examples

Albers Webinar Series

Brands on (Digital) Film: Incorporating Video

with Ann Hadfield

Wednesday, March 18, 2015 @ 10 a.m.

Register at www.alberscommunications.com/learning-opportunities

Questions and Discussion