luis alves monteiro...by delivering experiences that customers simply can’t live without. that’s...

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Luis Alves Monteiro Head of Integrated Markets & Communications

Xerox Developing Markets Operations

I would like to start with two facts & two questions

First, facts…

•My name is Luis Alves Monteiro

• I love Marketing!

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Now, questions…

Question 1

What vehicle brand has the highest safety ratings?

November 19,

2015

7

But Volvo is universally chosen for “safety”

Question 2 What brand was awarded best mobile device in 2015?

Dell Venue 8

Source: Best of CES Awards, 2015

But Apple dominates perception in the category

Engendering Loyalty By delivering experiences that customers simply can’t live without.

That’s why I love Marketing… It starts with the Brand…

Brand is not an ad.

A brand is not a logo.

A brand is not a product

A brand is not a symbol.

A brand is not a name..

Man is not subservient

to machine

A brand is a belief…

What is a brand? A brand is a promise. It’s more than just the products and services we offer. It’s an overarching vision. It’s who we are today. It’s where we’re heading tomorrow. Every strong brand depends upon a clear, compelling articulation to explain its unique nature. That narrative is what we call the enterprise brand platform.

Delivered to customers through a holistic, unified experience.

Employe

es

Places

Social

media

PR

Collateral

Mobile

Ad

How

products

&

services

perform

Packaging

Trade

show

Call

center

Website

Print

Employee

s

Places

Social

media

PR

Collateral

Mobile

Ad

Products

&

services Packaging

Trade

show

Call

center

Website

Print

The Xerox brand is worth $6.0 billion

Source: Interbrand’s Best Global Brands, 2015

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Xerox - Business Services

6,033 $m -9%

What is Xerox?

Is Xerox a technology or process?

Is Xerox an incubator for innovation?

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Is Xerox a document technology company?

Is Xerox a business services company?

Xerox is all of these things.

Engineering the Way the World Works

©2015 Xerox Corporation. All rights reserved. Xerox® and Xerox Design® are trademarks of Xerox

Corporation in the United States and/or other countries.

Today, there’s agreement that the nature of work is changing rapidly… …but there’s debate over how much progress we are actually making in the world

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0

At Xerox, we believe that the next frontier of progress will come from improving the work itself.

Work Can Work Better

© 2015 Xerox Corporation. All rights reserved. Xerox®, Xerox and Design® and “Work Can Work Better” are trademarks of Xerox Corporation in the United States and/or other countries.