lmatech2014 - lexisnexis interaction

Finding your Competitive AdvantageMastering Business Development with LexisNexis® InterAction®

Krista FullerDirector, Strategic Alliances & Product MarketingLexisNexis

Source: BTI Benchmarking Corporate Counsel Management Strategies 2014

The Typical Large Corporation Hires an Average of 47 Law Firms

Of those 47 Firms, 11 are the Primary or Secondary Firms for the Corporation

Only TWO Firms are the Primary Firms for the Corporation

50% of the Corporation’s Outside Counsel Business

Data is the Science. Business Development is the Art.

BUSINESS DEVELOPMENT TODAY…

IMAGINE…

ConnectionsReveal hidden relationships to tell

the complete story

IntelligenceExpose information to inspire

action & inform decisions

ExperienceDeliver superior features, performance, appearance

and service

Connections. Intelligence.Experience.

Business Development Client Journey

Attorney

Marketing Team Business Development Team

And they are also doing billable work

Track Your Competitive Advantage

See Your Opportunities

See the Relationship Story

Reset your Trajectory

Predict Revenue & Outcomes

Equip Attorneys for Success

InterAction Re-ImaginedManaging Business Development

Krista FullerDirector, Strategic Alliances & Product MarketingLexisNexisKrista.Fuller@lexisnexis.com919.224.0582