lmatech2014 - lexisnexis interaction
DESCRIPTION
Krista Fuller, Director, Strategic Alliances & Product Marketing Legal market business conditions continue to be challenging. Demand and spending are still down, and law firm growth is primarily through competitor takeaways. The more proactive firms have increased their marketing and business development budgets, but need to maximize their return on those investments. Reinforce the basics: get your firm’s business development leaders and fee-earners focused on relationships. The better you know your clients, the more those relationships will be worth. If you can give your customer-facing professionals the right tools for managing business development activities and relationships, they’ll be more successful at uncovering new opportunities, capitalizing on potentials with existing and future clients, and reducing riskTRANSCRIPT
Finding your Competitive AdvantageMastering Business Development with LexisNexis® InterAction®
Krista FullerDirector, Strategic Alliances & Product MarketingLexisNexis
Source: BTI Benchmarking Corporate Counsel Management Strategies 2014
The Typical Large Corporation Hires an Average of 47 Law Firms
Of those 47 Firms, 11 are the Primary or Secondary Firms for the Corporation
Only TWO Firms are the Primary Firms for the Corporation
50% of the Corporation’s Outside Counsel Business
Data is the Science. Business Development is the Art.
BUSINESS DEVELOPMENT TODAY…
IMAGINE…
ConnectionsReveal hidden relationships to tell
the complete story
IntelligenceExpose information to inspire
action & inform decisions
ExperienceDeliver superior features, performance, appearance
and service
Connections. Intelligence.Experience.
Business Development Client Journey
Attorney
Marketing Team Business Development Team
And they are also doing billable work
Track Your Competitive Advantage
See Your Opportunities
See the Relationship Story
Reset your Trajectory
Predict Revenue & Outcomes
Equip Attorneys for Success
InterAction Re-ImaginedManaging Business Development
Krista FullerDirector, Strategic Alliances & Product [email protected]