linked in leweb11 workshop

Make it Happen with LinkedIn

How to maximize the value of your network to

succesfully manage your business and career

Laurence Bret (@lbret) – Marketing Director EMEA

#InLeWeb #In #LeWeb11

It is time to rethink the way we do our

business

Are you sure you’re using the right tools toAre you sure you’re using the right tools to

Promote your brand and products?

Hire the besttalents?

Hire the besttalents?

Find the job of your dream?

Find the job of your dream?

Maybe should you consider...Maybe should you consider...

The World’s Largest Professional Network

To Make it Happen

135M+ +63% y/y growth

2

88M Avg Monthly Users in Q3’11

64% y/y growth 1

7.6B

+12.5M Since IPO

+33M Members Since IPO

1

3

1 Q3 ’11 end vs. Q3 ‘10 end | 2 As of November 3, 2011 | 3 Q3’11 end vs. Q1’11 end

1

+523M

Page Views in Q3’11

51% y/y growth 7.6B 1

Since IPO

3

8M

3M+

2M3M

3M+

2M2M

*Source: Comscore Sept 2011

2 300

2 500

2 700

2 900

3 100

3 300

3 500+72%

CAGR

+18% m/m!

1 500

1 700

1 900

2 100

Source: Mediametrie Netrating

Average Age 39

HHI>€75K+ 21%

College Grad+ 70%

CXOs, VPs 6.2%

Business Elite 15%Business Elite 15%

Managers 32%

Figures LinkedIn in Europe

I like to pursue a life

of challenge, novelty

and change

Index=109

I influence people’s

opinions, actions and

behaviours

Index=111

It is important that

companies are viewed

as innovators in their

chosen field

I really enjoy finding

out how technology

works

Index=105

It is important that

my appearance

reflects my status

Index=128chosen field

Index=106

I get a real sense

of success from

owning something

outside the norm

Index=119

I like clothes and

accessories of

luxury brands

Index=136

Source: BE:Europe 2011 based on daily reach

Index=128

Field Guide to Success:Establish your company & employee identitiesBuild Knowledge, Collaborate & Share

Talent Acquisition & Talent Brand

Business & Marketing Opportunities

Field Guide to Success:Establish your company & employee identitiesBuild Knowledge, Collaborate & Share

Talent Acquisition & Talent Brand

Business & Marketing Opportunities

The professional profile of record Expanding focus on new professionals

Connect

Experience / Education

Professional details

Recommendations

Summary: career and

professional

highlights Skills / Education / Groups

The definitive professional search engine

1st

Field Guide to Success:Establish your company & employee identitiesBuild Knowledge, Collaborate & Share

Talent Acquisition & Talent Brand

Business & Marketing Opportunities

Le moteur de recherche business le plus puissant 1,618 results for: “arbitrage” OR “merger” located in or near

“London” in “Financial Services”“London” in “Financial Services”

Context

Critical mass

Your personal trade magazine: LinkedIn Today 180K+ publishers leveraging LinkedIn share buttons

Data

Connections

Critical mass

Your source for professional knowledge: LinkedIn Groups Now over 1M+ professional groups on LinkedIn

Start the conversation

Share news & discussions

Participate

Influence

Engage with Polls

Opening doors with professional connections: Alumni

Location

Companies

Function

Connect

Companies

Statistics and polls

Field Guide to Success:Establish your company & employee identitiesBuild Knowledge, Collaborate & Share

Talent Acquisition & Talent Brand

Business & Marketing Opportunities

Your message dynamically

adapts to the viewer

Your message dynamically

adapts to the viewer

Your open positionsYour open positions

Career PagesManage your employer brand

Your top employeesYour top employees

Your featured recruitersYour featured recruiters

Company culture

video

Company culture

video

Polls to engage your

audience

Polls to engage your

audience

28

Recruitment AdsBe ‘top-of-mind’ among passive talent

Warm up passive candidatesWarm up passive candidates

Maximize impressions by

reaching the right

audience

Maximize impressions by

reaching the right

audience

Your ads stand out on

LinkedIn pages

Your ads stand out on

LinkedIn pages

29

Job SlotJob Seeker Experience

Candidates see who Candidates see who

Apply Now button can

link to your ATS

Apply Now button can

link to your ATS

Posts feel personalPosts feel personal

Candidates see who

they know at your

company

Candidates see who

they know at your

company

Job is indexed for search engines

and can be published to Twitter

Job is indexed for search engines

and can be published to Twitter

Members forward your

jobs in 2 clicks

Members forward your

jobs in 2 clicks

30

LinkedIn RecruiterEnhanced Candidate Search

Save profiles to team or

individual project folders

Save profiles to team or

individual project folders

Access names and full profiles

beyond your 3-degree network

Access names and full profiles

beyond your 3-degree network beyond your 3-degree network beyond your 3-degree network

Quickly zero-in on the right

candidates with search filters

Quickly zero-in on the right

candidates with search filters

31

Rob Le

Transforming recruiting (again): Talent Pipeline Evolving LinkedIn Recruiter from product to platform

Talent Pipeline

David Chang

Vanessa Johnson

Multiple lead sources Easily organized

Replacing the résumé: Apply with LinkedIn

Field Guide to Success:Establish your company & employee identitiesBuild Knowledge, Collaborate & Share

Talent Acquisition & Talent Brand

Business & Marketing Opportunities

LinkedIn Marketing Solutions Targeting one of the most influential and affluent audiences on the web

Self-Service Platform

Need a Financial Advisor? Professional planning and tax

preparation for 2012

www.mackenziedrake.com

From: Makenzie Drake

Display / Social Ads

LinkedIn Company Pages Custom groups / Sponsorship

536,866 followers

Providing marketers 1:1 relationships with their followers

Working everywhere our members work: Mobile At 400% y/y growth, Mobile is LinkedIn’s fastest growing service

1

Thank You

Laurence Bret SternMarketing Director, EMEA chez Linkedin

Paris Area, France | InternetParis Area, France | Internet

500+ connections – 5 recommendations

Public profile: http://fr.linkedin.com/in/laurencebret

Email: lbret@linkedin.com

Twitter: lbret