link attraction & strategic influencer outreach - startfest 2015

Who is this dude?

• I’m Greg• Also known as “Shuey”• Co-founded Stryde• Husband of one, father of two… and a dog• Master fort builder

LINK ATTRACTION

STRATEGIC INFLUENCER OUTREACH

WHY?

Backlinks Fuel

Backlinks Fuel

LINK ATTRACTION STRATEGIES

RESOURCES THAT GET “SHARED”

RESOURCE

But…

Building Better Resources• Nelson James – Driving

Brand Awareness & Revenue With Long Form Content

• Owen Fuller– Data Driven Content

Building Better Resources• Know they audience!• How do they like to consume

content?

Building Better Resources• Start searching like a prospect• Look at content that’s ranking• Blog Posts?• Articles?• Videos?• Reviews?• News?

Building Better Resources• Create Original Content• Take A Different Angle• Create Strong Headlines• Make Content Actionable• Provide Answers/Solutions To

Problems

Building Better Resources• Accurately Source Information• Create Engagement• Include Beautiful Imagery• Include Video• Continually Update

Types of Content• VIDEO!!!!!• Infographics/Micrographics• Quizzes/Polls• eBooks/Guides• White Papers

Types of Content• Expert Posts• List Posts• Opinion Posts• Review Posts• Co-created Posts

INFLUENCER OUTREACH

WHAT IS AN INFLUENCER???

“COOL KIDS”

BLOGGER

JOURNALIST

Types of Influencers• Bloggers• Journalists• Facebookers• Pinners• Instagrammers• Email List Owners• Subscription Site Owners

GUESS WHAT???

EW!

Influencers are getting smarter/more picky with their sponsorships

Sponsorships need to feel more organic in fear of losing their credibility

WHAT NOW?

HOW TO DO IT

LEARN TO NETWORK

Build a real, meaningful relationship with that person.

Give before taking.

Be a pollinator, not a parasite.

WHEN IT’S TIME

TO GO FOR THE KILL

When Asking…• Be Concise• Be Relevant• Be Respectful• Be Passionate• Be Grateful

In Closing• Build Killer Resources• Be A Human