lean user stories & personas at ux open 2013

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LEAN USER JOURNEYS AND PERSONAS

’Whats the use?’

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Margareta Löfvenholm Senior UX Specialist

@gajlof Gaine.se Simplyusable.se

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Margareta Löfvenholm Senior UX Specialist

@gajlof Gaine.se Simplyusable.se

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USER EXPERIENCE (UX)

Margareta Löfvenholm Senior UX Specialist

@gajlof Gaine.se Simplyusable.se

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LEAN UX

Margareta Löfvenholm Senior UX Specialist

@gajlof Gaine.se Simplyusable.se

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LEAN UX

Margareta Löfvenholm Senior UX Specialist

@gajlof Gaine.se Simplyusable.se

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The experience of a product

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Margareta Löfvenholm Senior UX Specialist

@gajlof Gaine.se Simplyusable.se

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Margareta Löfvenholm Senior UX Specialist

@gajlof Gaine.se Simplyusable.se

Enjoyable to use

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Margareta Löfvenholm Senior UX Specialist

@gajlof Gaine.se Simplyusable.se

Enjoyable to use

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Take care of things that matters

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Margareta Löfvenholm Senior UX Specialist

@gajlof Gaine.se Simplyusable.se

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What matters to our users?

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Margareta Löfvenholm Senior UX Specialist

@gajlof Gaine.se Simplyusable.se

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Value in use

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Margareta Löfvenholm Senior UX Specialist

@gajlof Gaine.se Simplyusable.se

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Lean user journeys & personas

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Margareta Löfvenholm Senior UX Specialist

@gajlof Gaine.se Simplyusable.se

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Margareta Löfvenholm Senior UX Specialist

@gajlof Gaine.se Simplyusable.se

Persona – visualize a target group

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http://www.ux-lady.com/diy-user-personas/

Margareta Löfvenholm Senior UX Specialist

@gajlof Gaine.se Simplyusable.se

Persona – visualize a target group

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Margareta Löfvenholm Senior UX Specialist

@gajlof Gaine.se Simplyusable.se

Persona – visualize a target group

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Attentive Driving

Idling (sitting in driver seat)

Less attentive Driving

2Get going out on the highway

1Start of truck

3Almost no traffic

4 Traffic jam

4Stuck in traffic jam

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5 Traffic jam

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Driving in normal traffic

User journeys – describe a target group’s experience of your service or product

learn

buildmeasure

Margareta Löfvenholm Senior UX Specialist

@gajlof Gaine.se Simplyusable.se

17

Attentive Driving

Idling (sitting in driver seat)

Less attentive Driving

2Get going out on the highway

1Start of truck

3Almost no traffic

4 Traffic jam

4Stuck in traffic jam

3

5 Traffic jam

4

Driving in normal traffic

learn

buildmeasure

User journeys – describe a target group’s experience of your service or product

As a longhauler I want to see my route so that I

can plan my stops on the way.

Margareta Löfvenholm Senior UX Specialist

@gajlof Gaine.se Simplyusable.se

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As a longhauler I want to see my route so that I

can plan my stops on the way.

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- Imagine a solution that takes the user’s context in consideration

- Something that knows what the user probably would like to do

- In a calm and non-distractive way

Lo-Fi sketching

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User journeys – describe a target group’s experience of your service or product

Margareta Löfvenholm Senior UX Specialist

@gajlof Gaine.se Simplyusable.se

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learn

buildmeasure

Margareta Löfvenholm Senior UX Specialist

@gajlof Gaine.se Simplyusable.se

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learn

buildmeasure

As a longhauler I want to see my route so that I

can plan my stops on the way.

True? False?Margareta Löfvenholm Senior UX Specialist

@gajlof Gaine.se Simplyusable.se