lean thinking
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Lean ThinkingWeek 2
Agenda• 5:30 – Team Stand Up• 5:40 – Lean Thinking• 6:00 – Activity: Brainstorming• 6:45 – Activity: Market Research• 7:25 – Review
Objectives• Introduce Lean Thinking Model• Exposure to Market Research
Techniques
Review Stand Up• Called Stand Up because you
stand up during the meeting - everyone!• A Stand Up starts every session
with teams (in person or virtual)• Timeboxed meeting (ends on time)
Lean Thinking• Speaker Name:• Title• Credentials
Why do Startups Fail?“The vast majority of startups fail NOT because they could not build a great product or technology, but because no one wanted the product!”
— Steve Blank
What is Lean Thinking?A combination of the Lean Startup Model and Design Thinking, two strategies of approaching product design and development.
Lean“Lean” refers to a set of methodologies that expose the relationship between what you think about a product and what is true about that product
Why Lean?Why is it important to apply Lean Thinking to this program?
Feedback Loop
Lean Thinking
Lean Doing• Testing our assumptions about
everything: the user/customer, the problems, the needs
• Speaking to real customers as much as possible(moms and friends don't count – unless they are your customer)
• Learning as much as we can about our market and our business quickly
• Making consistent, incremental steps toward “launching” our business with an iterative approachCourtesy: Launchbit - Launch your Startup
Applying Lean Thinking• Brainstorm Science Education
problem• Hypothesize a solution to the
problem• Test what you think is true about the
problem and solution by talking to potential users • Validate every aspect - problem,
solution, product, market• Find and validate a viable business
model• Build a minimum viable product
(your app)
Test the Assumptions about User – Problem – Solution • Who is the user/customer? • What is their problem or unmet
need?• What is solution?
Activity: Brainstorming• Set a clear goal• Timebox session• Appoint a person to record ideas -
Scribe• Rules of Engagement:
Write down main ideas Piggy-back ideas NO criticism of any idea DO NOT evaluate an idea
Brainstorming
Find the Brainstorming tab in your team’s
Technovation Workspace on Google
Docs
Get Ready to Research• Group the ideas by
subject/topics• Write a problem statement• Brainstorm possible solutions
to the problem statement (record in Workspace)
Problem / Solution
Find the Problem/Solution tab in your team’s
Technovation Workspace on Google Docs
Market ResearchThink of:• People who might have this
problem• Online communities that would be
interested in a solution to the problem• Other solutions designed to solve
the problem (may or may not be software)• Companies that sell other stuff to
prospects
Market Research
Find the Market Research tab in your team’s Technovation Workspace on Google
Docs
Reminder:Weekly Reflections• What did your team like about this
week?• What challenges did your team
have this week?• Anything else your team would
like to share?
Technovation Challenge Google Group
Share with us onTwitter & Facebook
Tweet us: @_technovation_#technovation
Like us on Facebook: Technovation Challenge
Ongoing Offsite Activities• Learn App Inventor• Continue to do market research
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