Lean ThinkingWeek 2

Agenda• 5:30 – Team Stand Up• 5:40 – Lean Thinking• 6:00 – Activity: Brainstorming• 6:45 – Activity: Market Research• 7:25 – Review

Objectives• Introduce Lean Thinking Model• Exposure to Market Research

Techniques

Review Stand Up• Called Stand Up because you

stand up during the meeting - everyone!• A Stand Up starts every session

with teams (in person or virtual)• Timeboxed meeting (ends on time)

Lean Thinking• Speaker Name:• Title• Credentials

Why do Startups Fail?“The vast majority of startups fail NOT because they could not build a great product or technology, but because no one wanted the product!”

— Steve Blank

What is Lean Thinking?A combination of the Lean Startup Model and Design Thinking, two strategies of approaching product design and development.

Lean“Lean” refers to a set of methodologies that expose the relationship between what you think about a product and what is true about that product

Why Lean?Why is it important to apply Lean Thinking to this program?

Feedback Loop

Lean Thinking

Lean Doing• Testing our assumptions about

everything: the user/customer, the problems, the needs

• Speaking to real customers as much as possible(moms and friends don't count – unless they are your customer)

• Learning as much as we can about our market and our business quickly

• Making consistent, incremental steps toward “launching” our business with an iterative approachCourtesy: Launchbit - Launch your Startup

Applying Lean Thinking• Brainstorm Science Education

problem• Hypothesize a solution to the

problem• Test what you think is true about the

problem and solution by talking to potential users • Validate every aspect - problem,

solution, product, market• Find and validate a viable business

model• Build a minimum viable product

(your app)

Enter Lean

Test the Assumptions about User – Problem – Solution • Who is the user/customer? • What is their problem or unmet

need?• What is solution?

Activity: Brainstorming• Set a clear goal• Timebox session• Appoint a person to record ideas -

Scribe• Rules of Engagement:

Write down main ideas Piggy-back ideas NO criticism of any idea DO NOT evaluate an idea

Brainstorming

Find the Brainstorming tab in your team’s

Technovation Workspace on Google

Docs

Get Ready to Research• Group the ideas by

subject/topics• Write a problem statement• Brainstorm possible solutions

to the problem statement (record in Workspace)

Problem / Solution

Find the Problem/Solution tab in your team’s

Technovation Workspace on Google Docs

Market ResearchThink of:• People who might have this

problem• Online communities that would be

interested in a solution to the problem• Other solutions designed to solve

the problem (may or may not be software)• Companies that sell other stuff to

prospects

Market Research

Find the Market Research tab in your team’s Technovation Workspace on Google

Docs

Reminder:Weekly Reflections• What did your team like about this

week?• What challenges did your team

have this week?• Anything else your team would

like to share?

Technovation Challenge Google Group

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Ongoing Offsite Activities• Learn App Inventor• Continue to do market research