keep your clients from modern marketing overload

“Preventing my clients from being

overwhelmed with modern marketing”

- Pat Walsh

2

Business marketing and

Over 420 companies

Over 26 yearsservices

Introduce Yourself

3

Know your customer

Your customer focus strategy

Strive for Focused Customer Strategy

7

Benefits vs Features

What’s in it for me?

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9

10

11

12

13

Customer has more

Info available

BlogsSocial Media

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15

16

17

18

19

Stay focused on customers

21

What customer is looking for*:

30

25

20

15

10

5

0Product

InfoReviews Features Tech Info Pricing Availability How to Buy

* MarketingSherpa B2B Buyer’s Study

12 3

22

Customer Strategy

Website

ContentENews

Start Building Together

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• What you do ?• For whom ?• Why buy from you?• What’s your

promise?• How do I know you

will deliver?

24

Manage your perception• Brand promise• Traits• Your story• Your personality• Logo• Tagline

Create Credibility

• Expertise• Easy to contact• Demonstration• Testimonials• Reviews• Honest• Transparent• Professional• Social Media

Know your competition

27

Vendor 1Website BrochuresWhitepapers Podcasts

Blogs Facebook WebinarsEmail Blasts LinkedIn

Vendor 2Website BrochuresWhitepapers Podcasts

Blogs Facebook WebinarsEmail Blasts LinkedIn

Vendor 3Website BrochuresWhitepapers Podcasts

Blogs Facebook WebinarsEmail Blasts LinkedIn

Vendor 4Website BrochuresWhitepapers Podcasts

Blogs Facebook WebinarsEmail Blasts LinkedIn

Vendor 5Website BrochuresWhitepapers Podcasts

Blogs Facebook WebinarsEmail Blasts LinkedIn

Vendor 6Website BrochuresWhitepapers Podcasts

Blogs Facebook WebinarsEmail Blasts LinkedIn

Customer’sTIME

28

Vendor 1Website BrochuresWhitepapers Podcasts

Blogs Facebook WebinarsEmail Blasts LinkedIn

Vendor 2Website BrochuresWhitepapers Podcasts

Blogs Facebook WebinarsEmail Blasts LinkedIn

Vendor 3Website BrochuresWhitepapers Podcasts

Blogs Facebook WebinarsEmail Blasts LinkedIn

Vendor 4Website BrochuresWhitepapers Podcasts

Blogs Facebook WebinarsEmail Blasts LinkedIn

Vendor 5Website BrochuresWhitepapers Podcasts

Blogs Facebook WebinarsEmail Blasts LinkedIn

Vendor 6Website BrochuresWhitepapers Podcasts

Blogs Facebook WebinarsEmail Blasts LinkedIn

Customer’sTIME

XX

X

32

Measurements

Sustainable Marketing

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35

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How The Walsh Group can help

Video assessment of your Website (10 min)

This workshop at your location