keep your clients from modern marketing overload

“Preventing my clients from being

overwhelmed with modern marketing”

- Pat Walsh

2

Business marketing and

Over 420 companies

Over 26 yearsservices

Introduce Yourself

3

Know your customer

Your customer focus strategy

Strive for Focused Customer Strategy

7

Benefits vs Features

What’s in it for me?

13

Customer has more

Info available

BlogsSocial Media

Stay focused on customers

21

What customer is looking for*:

30

25

20

15

10

5

0Product

InfoReviews Features Tech Info Pricing Availability How to Buy

* MarketingSherpa B2B Buyer’s Study

12 3

22

Customer Strategy

Website

ContentENews

Start Building Together

23

• What you do ?• For whom ?• Why buy from you?• What’s your

promise?• How do I know you

will deliver?

24

Manage your perception• Brand promise• Traits• Your story• Your personality• Logo• Tagline

Create Credibility

• Expertise• Easy to contact• Demonstration• Testimonials• Reviews• Honest• Transparent• Professional• Social Media

Know your competition

27

Vendor 1Website BrochuresWhitepapers Podcasts

Blogs Facebook WebinarsEmail Blasts LinkedIn











Customer’sTIME

28













Customer’sTIME

XX

X

32

Measurements

Sustainable Marketing

36

How The Walsh Group can help

Video assessment of your Website (10 min)

This workshop at your location