jim gagliano the jockey club president and chief operating officer tv: how to recruit non-core...
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Jim Gagliano
The Jockey ClubPresident and Chief Operating Officer
TV: How to Recruit Non-Core Customers
1st
*Deloitte State of the Media Democracy report
2nd
Favorite Medium*
4th3rd
2008 Gender Audience Distribution
Women 18+
Men 18+
16.3 million viewers
16.5 million viewers
2009 Kentucky Derby
2010 Kentucky Derby
Hollywood Park and Los Alamitos2010 Late Daily Double
“We are less about picking winners and more about teaching viewers what they are watching. We want to promote interest in the sport.”
Amy Zimmerman,executive producer, HRTV
®
Bet Night Live on The Score
Keeneland NBC Sports
Keeneland Jockey
Jim Gagliano
The Jockey ClubPresident and Chief Operating Officer
TV: How to Recruit Non-Core Customers
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