A is for

B is for

C is for

What is Good Content

Fx (readers + useful information)

response generated

But then, there is no formula for good content!

There are just some Rules of Thumb

Rule 1: Do not bore your audience

How to make your content interesting?

•Did you enjoy creating it?

•Is it as fresh as your omelette?

•Does your reader thank you for it?

Rule 2: Be accurate factually and ‘sementically’…

…Else you are f****

How a spelling mistake cost millions

Rule 3: Shareable

Would you share it if you were the reader?

How to make your content shareable?

Informative, not stale – newness

Your domain - not out of place

Add Value to your Reader

Rule 4: Market your Content Well

Communication shapes the Character of our Mind

But who shapes the Character of

your Communication?...

A language Teacher?

Or Uncle Sam and Queen Victoria?

Well it’s a

matter of

Honor!

Ah, no! It’s a matter

of Honour

Try us …

Professional Writing & Communications Consultancy

What we

do…

We lend a character to your words, shape your

communication and help make impact.

Through….

Our Communication Service Bouquet

Event/ Activation Companies

Ideation & Concepts

Creating Presentations

Copy/Scripts

Brands & Business

Marketing Copy

Collateral Copy

Website Content

Publishers

Site Content

Articles

CommsndBooks

Social Media Agencies

Content Strategy for

SMM

Blogging

Nett nett, we get paid for our ideas, words and to have coffee

What we do for the

Events & Activation

people

I2P: Ideas to Presentations

I2p is our program to help agencies create customised BTL brand solutions and convert them into great-looking presentations

Ideas Storytelling Pitching

I2P: Ideas to Presentations: Benefits

Custom -shape your ideas to make saleable Concepts

I2P: Ideas to Presentations: Benefits

Visualtelling & Storytelling in Presentations to make it better than the usual bland PPT style presentations

Our other communication services….

• Event Scripting

• Emcee Scripting

• AV Scripts for Theme Events

• Copy for Collaterals

Events/Activation Clientele…current / past

Some brands worked upon

External

• Vodafone (Hutch)• Unilever• Axis Bank• Airtel• Cadbury’s• Reuters• Diebold• E-serve• Carbon• Canara HSBC

Internal

• Aviva• Havells• Sanofi Aventis• UTI• Stanchart• Kelloggs• Jubilant Foods• Dhanlaxmi Bank• Piramal • Franklin Templeton

External

• Mumbai Intl Boat Show

• Johnson & Johnson• Mattel• Uninor Rush of Blood• Nahar Group

What we do for the

Brands &Businesses

Brands & Business

Website Content Collaterals Copywriting

What we do for Publishers

Publisher Services*

Take projects and commission to writers for

Books Online Articles

Content for Print Media

Publisher Clients (current and past)

What we do around Social

Media

Why us…

Because

•We are not ‘freelancers’

•We are allergic to ordinary ideas

•We dislike boring clients (NB: boring as a verb)

•We love brands

•We are flexible. Except in payment timelines.

About us

Founder: Payal Shah KarwaPayal’s Profile

• MBA in Advertising & Communications, DEM

• 8 years’ of Integrated Brand Communications experience in:– Below the Line Planning – MarComm– PR, OOH, Social Media

• Company Experience • Out-of-Home Media India Pvt Ltd• Hanmer MS&L• Ogilvy & Mather• Midas Events.

Thank You

www.thewordjockey.inhttp://www.thewordjockeyblog.blogspot.comhttp://indiamarketingcommunications.blogspot.com

+91 9322 920 200

CONNECT WITH US….