introduction to piwik analytics platform 2015

Table of Contents

1) Introduction, mission, values

2) Presentation

Who am I?● Matthieu Aubry● Frenchman living in New

Zealand● Founded Piwik, Lead dev● Co-founded Piwik PRO● Software Engineer● Favorite things in life:

Privacy, Freedom, www, Peace, Truth, Love and Nature.

Why is analytics useful?

You spend a lot of time building websites, apps, products...● Learn who are the people using it● Understand their behavior● Monitor over time

→ Improve your sites and apps!

What is ?

The leading open Web Analytics platform

Used by more than 1% of the Internet

1,100,000 websites worldwide

Translated in 54 languages

Free/Libre software

Piwik Mission Statement

"To create, as a community, the leading international open source web analytics platform,

that gives every user full control of their data."

Brief history

A few project stats

90 releases in 7+ years

Our core values at Piwik

● Alternative to Google Analytics● Decentralised Open Platform● Security● Reliability, QA● Freedom● Engineered to last

Our community values

● Be Open● Be Easy to use● Be Available in more languages● Be Accessible to more humans● Be Agile as a community

Let's see how Piwik can help you understand your

audience

What can I use Piwik for?

● Website analytics● Ecommerce analytics● Intranet analytics● Mobile app analytics● Web Server log analytics

What types of devices are popular?

Where are users connecting from?

Geolocating regions and cities

What do users search for in the search box?

Track your Goals

Which channel brings you“highest engaged” visitors?

View where users click on each page

View the flow of clicks before and after a page, here for the Résumé page

Most analytics tools give only aggregated

reports...

Piwik offers insights on a per-user level

Users appear in Real-Time on the map

View details of all visits

And much more!

Segmentation,Event tracking,Awesome APIs,

Campaign tracking,Real time analytics,

Ecommerce analytics,Measure page speed,

Customisable dashboards,Email reports (pdf/html/csv),Track users across devices...

Piwik Mobile

Extend Piwik with Marketplace

Alert me by email when the site becomes slow

Piwik vs. other platforms

User-centric reportingBuild user profiles and store sensitive data.

CustomizableExtend and customize the platform to your needs.

Unlimited dataNo limits for users, sites, traffic or custom variables.

Platform ownershipFull control over the data and the software.

Measure Anything

Measure...

● Retail shops● APIs● the Internet of Things (Machines, Sensors, Wearables...)

● Monitor IT infrastructure

More than just Analytics...

We recognise Piwik can have an even bigger impact in the web tools ecosystem.

● A/B Testing Framework● Tags manager● Big insights?● Recommendation engine?

Thank you!

Note: we are hiring an experienced Application Engineer (PHP/JavaScript) to work with us full time

and build the future of Piwik!

Questions?