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1 COMPARISON OF PIWIK AND GOOGLE ANALYTICS

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Page 1: COMPARISON OF PIWIK AND GOOGLE ANALYTICS · Piwik has a number of plugins and as it is open source, custom development can be performed. Piwik understands Google Analytics campaign

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COMPARISON OF PIWIK AND GOOGLE ANALYTICS

Page 2: COMPARISON OF PIWIK AND GOOGLE ANALYTICS · Piwik has a number of plugins and as it is open source, custom development can be performed. Piwik understands Google Analytics campaign

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WHAT IS PIWIK?

Piwik is the leading open-source analytics platform that gives

you more than just powerful analytics:

• It is built on free, open-source software

• 100% complete data ownership

• User privacy protection, 3rd parties are not mining your

data.

• User-centric insights.

• Customizable and extensible.

Page 3: COMPARISON OF PIWIK AND GOOGLE ANALYTICS · Piwik has a number of plugins and as it is open source, custom development can be performed. Piwik understands Google Analytics campaign

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WHAT IS GOOGLE ANALYTICS?

Google Analytics is a “freemium” web analytics service

offered by Google that tracks and reports website traffic.

Google launched the service in November 2005 after

acquiring Urchin. Google Analytics is now the most widely

used web analytics service on the Internet

Page 4: COMPARISON OF PIWIK AND GOOGLE ANALYTICS · Piwik has a number of plugins and as it is open source, custom development can be performed. Piwik understands Google Analytics campaign

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OVERVIEW OF DIFFERENCES

While they are quite similar in many respects, there are a number of differences that make Piwik an

appealing choice when considering an alternative to Google Analytics.

Dashboards

Filtering

Flow Reporting

Ease of use

Visitor Details and Tracking

Widgets and Embedding Them

White Labeling

Data Ownership

Log Tracking

Page 5: COMPARISON OF PIWIK AND GOOGLE ANALYTICS · Piwik has a number of plugins and as it is open source, custom development can be performed. Piwik understands Google Analytics campaign

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DASHBOARDS

• While Google Analytics limits you to a maximum of 12

reports or widgets per dashboard, Piwik’s only limitation is

four columns.

• Piwik provides a dashboard that contains the overview of

all the websites tracked under a server

• Both dashboards allow one to see the “big picture” and are

interactive.

Page 6: COMPARISON OF PIWIK AND GOOGLE ANALYTICS · Piwik has a number of plugins and as it is open source, custom development can be performed. Piwik understands Google Analytics campaign

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FILTERS AND SEGMENTATION

• While both platforms offer segmentation, Google

Analytics segmentation must be applied each time

you log in.

• Within Piwik, different segments can be views and

compared via the comparison dashboard.

• Segmentation is overlaid on the same graph or

widget within Google Analytics.

• Filters, a way that doesn’t need to be applied each

time and to each report is a destructive, go forward

process.

Page 7: COMPARISON OF PIWIK AND GOOGLE ANALYTICS · Piwik has a number of plugins and as it is open source, custom development can be performed. Piwik understands Google Analytics campaign

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FLOW REPORTING

• While flow reporting can be accomplished under either

system. Piwik offers just a basic transition though there is a

premium plugin that offers click path.

• Google Funnels can not utilize advance segmentation, as

such they would need to be built upon a filtered dataset to

eliminate the referral spam.

Page 8: COMPARISON OF PIWIK AND GOOGLE ANALYTICS · Piwik has a number of plugins and as it is open source, custom development can be performed. Piwik understands Google Analytics campaign

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VISITOR DETAILS AND TRACKING

• Google Analytics expressly states that they do not track (or at

least provide) data that contains Personally Identifiable

Information (PII).

• Piwik can track visitors all the way down to their IP.

• Custom variables can contain Personally Identifiable

Information in Piwik.

Page 9: COMPARISON OF PIWIK AND GOOGLE ANALYTICS · Piwik has a number of plugins and as it is open source, custom development can be performed. Piwik understands Google Analytics campaign

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WIDGETS AND EMBEDDING THEM

• Piwik provides the code allowing one to quickly

embed a widget within an external site using

JavaScript.

• Utilizing the Embed API, you can also embed a

widget, but it takes a bit more time and effort.

Page 10: COMPARISON OF PIWIK AND GOOGLE ANALYTICS · Piwik has a number of plugins and as it is open source, custom development can be performed. Piwik understands Google Analytics campaign

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WHITE LABELING – PROVIDING CLIENTS WITH ACCESS

• As Piwik is open source, it has a couple of

white label solutions available. One from Piwik

itself and another from a 3rd party.

• Google Analytics can also be white labeled, but

the method to do so utilizes the API.

Page 11: COMPARISON OF PIWIK AND GOOGLE ANALYTICS · Piwik has a number of plugins and as it is open source, custom development can be performed. Piwik understands Google Analytics campaign

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DATA OWNERSHIP

• While you can certainly access the data in

Google Analytics, unless you pay for Premium,

the data is not yours and is subject to data

mining by Google.

• With Piwik, the data is yours and can easily be

brought in to a reporting database for enhanced

analytics and custom reports.

Page 12: COMPARISON OF PIWIK AND GOOGLE ANALYTICS · Piwik has a number of plugins and as it is open source, custom development can be performed. Piwik understands Google Analytics campaign

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LOG TRACKING AND IMPORTATION

• While you can import logs, campaign data,

sales data, etc. into Google Analytics; none of

it can contain Personally Identifiable

Information. This can be a limiting factor when

deciding to import data into Google Analytics.

• Piwik can import server logs to complement

the data captured within Piwik. Custom

imports can also be developed for Piwik.

Page 13: COMPARISON OF PIWIK AND GOOGLE ANALYTICS · Piwik has a number of plugins and as it is open source, custom development can be performed. Piwik understands Google Analytics campaign

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OTHER POINTS OF INTEREST

Historical / Trend reporting in Piwik is known as Evolution.

Piwik has a number of plugins and as it is open source, custom development can be performed.

Piwik understands Google Analytics campaign variables and can be configured to track those variables as well.

Goals can be created both in Piwik and Google Analytics to measure events like clicking a Call to Action link.

The visitor geolocation can be fine tuned down to the provided city level with the appropriate library.

Unlimited number of custom variables in Piwik compared to 20 in Google Analytics.

There is an Ecommerce plugin for Piwik which can track item level additions to a cart in addition to other reports.