Piwik Analytics integrations - a useless conferenceby Ronan CHARDONNEAUa 20-minute speech in English - Piwik Meetup Berlin - August the 5th 2015

About myself

● Piwik trainer since 2011● First French author about Piwik● Award of Achievement in digital analytics● Associate professor at the university of Angers● Digital marketing manager since 2009● Organizer of MeasureBowling Nantes● Other stuff:

○ First author in the world about Google Tag Manager○ I wrote 2 books about Google Analytics

Piwik - Google Analytics - TMS ...

One solution may be Lean Analytics

1 - Focus on a single metric2 - Pareto law3 - Fast ROI4 - Take actions based on data5 - Focus on the final client needs

Your customer

You

Different trafic sources

● QR codes / NFC tags / PDF● e-mail● offline data● Mobile app / Phone calls● Websites● Physical visits and interactions

QR codes / NFC tags / PDF

Nothing complicated, this is all about tagging links with: http://piwik.org/docs/tracking-campaigns-url-builder/ or using directly the one of Google https://support.google.com/analytics/answer/1033867?hl=fr added to Piwik plugin http://plugins.piwik.org/AdvancedCampaignReporting

e-mail

Daniel Waisberg demystified it in his book called Google Analytics Integrations: https://books.google.fr/books?id=DjykBgAAQBAJ he described a full method to integrate Google Analytics to mailchimp.Full free course about Mailchimp: https://openclassrooms.com/courses/reussir-sa-campagne-d-e-mailing-avec-mailchimp

offline data

Through forms by pushing data through custom variables. Same stuff as emailing all is described within Daniel Weisberg book: https://books.google.fr/books?id=DjykBgAAQBAJ

Mobile apps & phone calls

May seem complicated for offline push, but if you just rely on online push it can be done if set with easy mobile app maker such as App Inventor 2.

For example

Websites

You get it, this slide is a joke :P

Physical visits and interactions

Connected devices such as Arduino allow us to connect everthing we want and push them to Piwik, so far:● Connected ring bell to Piwik;● Number of visits in physical store and height of

individuals;http://ronan-chardonneau.fr/faire-une-sonnette-connectee-avec-littlebits-et-du-piwik/ http://ronan-chardonneau.fr/faire-remonter-la-taille-dun-individu-dans-google-analytics/

My conclusion in one simple example

● Web Analytics as we know it, is not solving business issues

● Connected devices are just starting in analytics and are to me the new El Dorado for data

Do you really think a website may solve his business needs?

With connected devices

● If the number of customers at the booth is too low then:○ Activate a fan to spread smelly cheese○ Activate a speaker in order to announce a flash sale○ ...

Predict if you are on the right track or not.Connected devices = Good knowledge of Piwik API

Number of impressions received