introduction to piwik analytics platform 2015
TRANSCRIPT
Table of Contents
1) Introduction, mission, values
2) Presentation
Who am I?● Matthieu Aubry● Frenchman living in New
Zealand● Founded Piwik, Lead dev● Co-founded Piwik PRO● Software Engineer● Favorite things in life:
Privacy, Freedom, www, Peace, Truth, Love and Nature.
Why is analytics useful?
You spend a lot of time building websites, apps, products...● Learn who are the people using it● Understand their behavior● Monitor over time
→ Improve your sites and apps!
What is ?
The leading open Web Analytics platform
Used by more than 1% of the Internet
1,100,000 websites worldwide
Translated in 54 languages
Free/Libre software
Piwik Mission Statement
"To create, as a community, the leading international open source web analytics platform,
that gives every user full control of their data."
Brief history
A few project stats
90 releases in 7+ years
Our core values at Piwik
● Alternative to Google Analytics● Decentralised Open Platform● Security● Reliability, QA● Freedom● Engineered to last
Our community values
● Be Open● Be Easy to use● Be Available in more languages● Be Accessible to more humans● Be Agile as a community
Let's see how Piwik can help you understand your
audience
What can I use Piwik for?
● Website analytics● Ecommerce analytics● Intranet analytics● Mobile app analytics● Web Server log analytics
What types of devices are popular?
Where are users connecting from?
Geolocating regions and cities
What do users search for in the search box?
Track your Goals
Which channel brings you“highest engaged” visitors?
View where users click on each page
View the flow of clicks before and after a page, here for the Résumé page
Most analytics tools give only aggregated
reports...
Piwik offers insights on a per-user level
Users appear in Real-Time on the map
View details of all visits
And much more!
Segmentation,Event tracking,Awesome APIs,
Campaign tracking,Real time analytics,
Ecommerce analytics,Measure page speed,
Customisable dashboards,Email reports (pdf/html/csv),Track users across devices...
Piwik Mobile
Alert me by email when the site becomes slow
Piwik vs. other platforms
User-centric reportingBuild user profiles and store sensitive data.
CustomizableExtend and customize the platform to your needs.
Unlimited dataNo limits for users, sites, traffic or custom variables.
Platform ownershipFull control over the data and the software.
Measure Anything
Measure...
● Retail shops● APIs● the Internet of Things (Machines, Sensors, Wearables...)
● Monitor IT infrastructure
More than just Analytics...
We recognise Piwik can have an even bigger impact in the web tools ecosystem.
● A/B Testing Framework● Tags manager● Big insights?● Recommendation engine?
Thank you!
Note: we are hiring an experienced Application Engineer (PHP/JavaScript) to work with us full time
and build the future of Piwik!
Questions?
