how to raise your web design fees - and get them

How to Raise Your Web Design Fees – Charge What You’re Worth

and GET It!

Nina East@ninaeast

WebDesignProfitSecrets.comWordCamp Raleigh 2012

You CAN make a great living as a WordPress web designer.

Clients

Revenue

Training & CoachingFreedom

Uplevel

Nina East, WebDesignProfitSecrets.com, WordCampRaleigh 2012

Nina East, WebDesignProfitSecrets.com, WordCampRaleigh 2012

#1 Problem that gets in the way for business owners?

Their Mindset.

How does this show up for web designers?

Nina East, WebDesignProfitSecrets.com, WordCampRaleigh 2012

Two Essential Mindset Shifts

You are a BUSINESS OWNER.

Stop trading time for dollars.

Nina East, WebDesignProfitSecrets.com, WordCampRaleigh 2012

What happens when you raise your fees?

• More confidence about what you do• People take you more seriously• You attract better clients• You show up more powerfully• Clients get better results from their sites• You can invest in your own training & coaching• Stabilize your cash flow• More Freedom!

Nina East, WebDesignProfitSecrets.com, WordCampRaleigh 2012

The DECISION to raise your fees comes first, before you find the

clients.

Nina East, WebDesignProfitSecrets.com, WordCampRaleigh 2012

5 Step System for Raising Your Fees

Step 1: Who You Are & What You DoStep 2: Getting Clear About Your

Money Set PointStep 3: Getting Clear About Your

Value & Eliminating Self DoubtStep 4: Designing PackagesStep 5: Making It Easy to Say YES!

Nina East, WebDesignProfitSecrets.com, WordCampRaleigh 2012

Step 1: Who You Are & What You Do

• IDENTITY

• COURAGE

• STRONG ENOUGH WHY

Nina East, WebDesignProfitSecrets.com, WordCampRaleigh 2012

Step 2: Getting Clear About Your Money Set Point

• Money Tracking

• Money Set Point

• Raising Your Money Set Point

Download money tracking sheet at webdesignprofitsecrets.com/moneytracker

Nina East, WebDesignProfitSecrets.com, WordCampRaleigh 2012

Step 3: Getting Clear About Your Value & Eliminating Self Doubt

Benefits, not features.Questions to consider:• What results are they looking for?• What will it help them accomplish?• How will they measure their results?• What are the consequences of NOT having these

results?• What will reaching their goals mean for them?

Nina East, WebDesignProfitSecrets.com, WordCampRaleigh 2012

Step 3: Getting Clear About Your Value & Eliminating Self Doubt

What is the value YOU provide?

Nina East, WebDesignProfitSecrets.com, WordCampRaleigh 2012

Step 4: Designing Packages

• Stop trading time for dollars• Making it easy to say yes• Gives people a clear choice…which often

results in a customized – more lucrative – contract

• Helps you set boundaries

Tip: How do you get paid?

Nina East, WebDesignProfitSecrets.com, WordCampRaleigh 2012

Step 5: Making It Easy to Say Yes

Your goal is to engage the client at an emotional level, as well as a rational level, so they feel great about saying Yes to you.

Testimonials Portfolios Bonuses

Fast Action Incentives Referrals

Other ways?

Nina East, WebDesignProfitSecrets.com, WordCampRaleigh 2012

WebDesignProfitSecrets.com & NinaEast.com

Nina East@ninaeast

nina@ninaeast.com