Confidential and Proprietary GoFundMe Charity, Inc., April 2020

How nonprofits can use crowdfunding to raise more money during the COVID-19 crisis

Confidential and Proprietary GoFundMe Charity, Inc., April 2020

We’re excited to meet you!

Lauren

Charity Services Specialist

Lauren’s been part of the GoFundMe team for

4 years. Her experience in Account

Management, Customer Support, QA, and

content writing make her a dynamic and

impactful Account Manager to some of the

highest grossing organizations on GoFundMe

Charity. She has two cats, one dog, one

husband, and 27 house plants.

Jared

Charity Services Specialist

Jared works directly with the largest

endurance events and charity accounts to

help them raise more money than they ever

thought possible for their causes. When he's

not working to make the world a better place,

he's surfing in San Diego and thinking about

breakfast foods.

Confidential and Proprietary GoFundMe Charity, Inc., April 2020

● Crowdfunding intro

● Virtual events and COVID-19

response

● How to increase reach and

engagement

● Help and resources

Confidential and Proprietary GoFundMe Charity, Inc., April 2020

What is Crowdfunding?

Crowdfunding is a way to raise funds for a specific cause or project by asking a large number of

people to donate money, often in small amounts, and usually during a relatively short period of

time. Crowdfunding is done online, often with social networks, which makes it easy for

supporters to share a cause or project with their networks.

Organizations, businesses, and individuals alike can use crowdfunding for any type of project,

for example: a charitable cause; creative project; business startup; school tuition; or personal

expenses.

Source: What is crowdfunding? | Knowledge Base

Confidential and Proprietary GoFundMe Charity, Inc., April 2020

Make sure you have a clear call to action, whether it’s “Donate,” or “Join the Team”

● Donation pages & buttons

● Registration & ticketed events

● Tournaments

● Galas & dinners

● Runs, walks & rides

● Team fundraising

● DIY & peer-to-peer

Confidential and Proprietary GoFundMe Charity, Inc., April 2020

Adapting to the COVID-19 Pandemic

As on-site events are continuing to cancel/postpone, transitioning to a virtual format has been more important than ever

to set-up, promote, and donate all while retaining brand control

Archdiocese of Newark moved all donations and masses to be virtual. 212 parishes are utilizing team pages for donations on this umbrella campaign, they have raised $453K

so far

live streams can be embedded onto your event page

You can add each chapter as a team for your event!

Confidential and Proprietary GoFundMe Charity, Inc., April 2020

on any website, completely

customizable

on your existing website

Also available as a WordPress plugin

Confidential and Proprietary GoFundMe Charity, Inc., April 2020

Yes! See what we did for the

Washington Food Fund

When the campaign gained traction

via media coverage, we were able to

schedule email daily reports to key

stakeholders to monitor donation

volume. It raised $500K in one week!

Confidential and Proprietary GoFundMe Charity, Inc., April 2020

Launch new campaigns in seconds.

Intuitive campaign settings allow creation of every type of campaign your cause and supporters can think of.

Best-in-class social integration means new campaigns can instantly be shared with the world.

CALL TO ACTION

Confidential and Proprietary GoFundMe Charity, Inc., April 2020

Confidential and Proprietary GoFundMe Charity, Inc., April 2020

DATA INSIGHTS

of NPOs agree that social media shares are effective

for brand awareness.

donations shared on social media by donors result in a new donation.

increase in donation dollars that came directly from social links since 2012.

of nonprofits cite insufficient knowledge as their reason for not prioritizing social fundraising.

Confidential and Proprietary GoFundMe Charity, Inc., April 2020

IMPORTANCE OF SHARING

Sharing placement throughout page layout and user flows is proven to increase sharing of story, page URL and donations.

A fully responsive experience, heavily tested on all screen sizes.

Of our visitors are from a mobile device.

Increase in donors sharing their donation on social media

By leveraging the massive amount of user data collected by GoFundMe, GoFundMe Charity’s campaign page and flows are best-in-class and optimized for donation conversion, sharing and user experience.

Upload your charity’s logo, custom colors, and personalized content on all campaigns you create

Confidential and Proprietary GoFundMe Charity, Inc., April 2020

Leverage GoFundMe Charity’s platform to add the power of social fundraising and modernize traditional fundraising efforts.

It’s all self-service!

● Donation pages & buttons● Registration & ticketed events● Team fundraising

Confidential and Proprietary GoFundMe Charity, Inc., April 2020

Key takeaways for a successful crowdfunding campaign

1) Create your campaign with your key call to action in mind

2) Share the campaign link with everyone in your network

3) Post relevant updates to build momentum

4) Use your campaign results to glean actionable insights

Confidential and Proprietary GoFundMe Charity, Inc., April 2020

● GoFundMe Charity Help Center

● GoFundMe Charity on YouTube

● GoFundMe Charity blog

Stuck? We’re ready for all questions | nposupport@gofundme.com