10 proven strategies to raise more money on givemn

30
TEN PROVEN STRATEGIES TO RAISE MORE ON GIVEMN.ORG

Upload: jeff-achen

Post on 03-Dec-2014

2.355 views

Category:

Self Improvement


0 download

DESCRIPTION

GiveMN presents “10 Proven Strategies You Can Implement in 2012 to Raise More Money on GiveMN.” If you’re ready to take your online fundraising efforts to the next level, this webinar will spark new ideas aimed at helping you achieve your fundraising goals with GiveMN.

TRANSCRIPT

Page 1: 10 Proven Strategies to Raise More Money on GiveMN

TEN PROVENSTRATEGIESTO RAISE MOREON GIVEMN.ORG

Page 2: 10 Proven Strategies to Raise More Money on GiveMN

JEFF ACHENDIGITAL STRATEGIST

SARAH RICHTERSENIOR ASSOCIATE OF PARTNERSHIPS

Page 3: 10 Proven Strategies to Raise More Money on GiveMN

GiveMN is a collaborative venture to grow charitable giving in Minnesota and move more of it online.

GiveMN is an independent 501c3 support organizationof the Minnesota Community Foundation, which is an

affiliate of Minnesota Philanthropy Partners.

Page 4: 10 Proven Strategies to Raise More Money on GiveMN

Include a Call to Action Status Widget QR Codes Donation Widget Donate Now

Button Email signature Find us on

www.givemn.org

Page 5: 10 Proven Strategies to Raise More Money on GiveMN
Page 6: 10 Proven Strategies to Raise More Money on GiveMN
Page 7: 10 Proven Strategies to Raise More Money on GiveMN
Page 8: 10 Proven Strategies to Raise More Money on GiveMN
Page 9: 10 Proven Strategies to Raise More Money on GiveMN
Page 10: 10 Proven Strategies to Raise More Money on GiveMN

Recurring gifts Thank you emails Thank you videos

Bring donors back

Page 11: 10 Proven Strategies to Raise More Money on GiveMN
Page 12: 10 Proven Strategies to Raise More Money on GiveMN
Page 13: 10 Proven Strategies to Raise More Money on GiveMN
Page 14: 10 Proven Strategies to Raise More Money on GiveMN
Page 15: 10 Proven Strategies to Raise More Money on GiveMN

a.k.a. social fundraising

Fundraising pages on GiveMN

Make your page digitally ‘sharable’

Grow Peer-to-Peer Fundraising

Page 16: 10 Proven Strategies to Raise More Money on GiveMN
Page 17: 10 Proven Strategies to Raise More Money on GiveMN

Link Offline Events to Online Fundraising

Team campaigns Mobile QR Codes Foster “dual

channel” donors

Page 18: 10 Proven Strategies to Raise More Money on GiveMN
Page 19: 10 Proven Strategies to Raise More Money on GiveMN
Page 20: 10 Proven Strategies to Raise More Money on GiveMN

Use Video to Connect

Webcam Smartphone Photo slideshow Causevox

storytelling guide Purchasing royalty

free music

Page 21: 10 Proven Strategies to Raise More Money on GiveMN

http://www.startstorytelling.com/

www.premiumbeat.com

Page 22: 10 Proven Strategies to Raise More Money on GiveMN

Do a GiveMN Page Audit

Audit 2x a year Helps improve your

page standing in GiveMN search results

Update copy, photos, videos, etc.

Delete old project pages

Page 23: 10 Proven Strategies to Raise More Money on GiveMN
Page 24: 10 Proven Strategies to Raise More Money on GiveMN

Create a Mobile Strategy

Use QR Codes Communicate your

mobile page Use the pledging

feature Social networking is

mobile

Page 25: 10 Proven Strategies to Raise More Money on GiveMN

Include GiveMN in your emergency response plan

Project pages for emergency response

GiveMN matching grant feature

Use GiveMN Mobile

Facebook and Twitter

Page 26: 10 Proven Strategies to Raise More Money on GiveMN
Page 27: 10 Proven Strategies to Raise More Money on GiveMN
Page 28: 10 Proven Strategies to Raise More Money on GiveMN

Use Facebook to Drive Donations

Facebook is a huge source of traffic online and via mobile

GiveMN/Razoo Facebook Widget

Tell stories, explain the need, then link to your GiveMN page

Page 29: 10 Proven Strategies to Raise More Money on GiveMN
Page 30: 10 Proven Strategies to Raise More Money on GiveMN

Give to the Max Day

Use strategies 1-9 from this presentation

Sign up for our GiveMN e-newsletter

Follow us on Twitter, Facebook