how irl events can serve your audience and keep the lights on

How ‘In Real Life’ Events Can Serve Your Audience and Keep

the Lights On#ona14events

Olivia Allen-PriceKQED Public Radio and Television, @oallenprice

Chad GrahamRepublic Media, @chadgraham2

Brenda Williams-ButtsNew York Public Radio, @bwilliamsbutts

Find Your Purpose (and your budget)

● Goals● Measuring success● Budget

Know Your Audience● Topics of interest● Demographics

Make Money● Ticketing● Membership● Sponsors

Get Buddies● Partners, Sponsors● Working on trade● Volunteers

Reimagine Resources● Talent● Property● Marketing materials

Get Loud● Promotional plan● Use your media● Overcommunicate

Create Content● Stream and archive● Stories● Live coverage● Behind-the-scenes

Follow Up● Recap● Feedback● Conversion

Questions?

Olivia Allen-Price, @oallenprice

Chad Graham, @chadgraham2

Brenda Williams-Butts, @bwilliamsbutts

Marketing