hopelessly addicted to web 2.0, social networks, & facebook
Post on 19-Sep-2014
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And loving every goddamn minute.
Dave McClure, Master of 500 Hats
@ Univ. Edinburgh, Jan 2008
blog: blog: http://500hats.typepad.com/web: web: http://www.500hats.com/
slides: slides: http://slideshare.net/dmc500hats/
AgendaWeb 2.0 & Startup MetricsA Brief History of Social NetworksFacebook & Social Platforms
Why Be A Web 2.0 Entrepreneur?
10 Essential Elements of a Tasty Web 2.0 Meal
1. Steak: Web Services & APIs – Consume, Remix, Reuse, Emit2. Sizzle: Rich Client-Side Experience – Ajax, Flash, Air,
Silverlight3. SEO/SEM: Organic & Paid Search Traffic Opportunities4. Stuff: Blogs, Widgets, RSS, overall online content
distribution5. Send: I hate spam too, but email still works just fine 6. Social: People & Groups, Social Networks, Viral Loops7. Spicy: Tags, Ratings, [UG]Content= Lower Cost, Higher
Quality8. Stats: Ability to Measure the System & Get Feedback9. Speed: Ability to Iterate, Release Quickly, & Improve 10. Sell [out]: Lots of Ways to Make $ (Ads, Leads, E-Com, etc)
Startup Metrics for Pirates: Startup Metrics for Pirates: AARRR!AARRR!
Acquisition: users come to site from various channels
Activation: users enjoy 1st visit: "happy” experience
Retention: users come back, visit site multiple times
Referral: users like product enough to refer others
Revenue: users conduct some monetization behavior
Customer Lifecycle & Customer Lifecycle & Conversion Conversion BehaviorBehavior
Website.com
Example Example Conversion Conversion MetricsMetrics(note: (note: *not* actuals*not* actuals… your mileage may vary.) … your mileage may vary.)
Category Conversion Status Conv % Est. Value
Acquisition Visit Site
(or landing page, or external widget)100% $.01
Acquisition Doesn't Abandon
(views 2+ pages, stays 10+ sec, 2+ clicks)70% $.05
Activation Happy 1st Visit
(views X pages, stays Y sec, Z clicks)30% $.25
Activation Email/Blog/RSS/Widget Signup
(anything that could lead to repeat visit)5% $1
Activation Acct Signup
(includes profile data)2% $3
Retention Email Open / RSS view -> Clickthru 3% $2
Retention Repeat Visitor
(3+ visits in first 30 days)2% $5
Referral Refer 1+ users who visit site 2% $3
Referral Refer 1+ users who activate 1% $10
Revenue User generates minimum revenue 2% $5
Revenue User generates break-even revenue 1% $25
A Brief History of Social Networks
• Groups & Email Lists (eGroups/Yahoogroups)• Social Networks 1.0 (Ryze, Friendster, Orkut, Tribe)• Blogs (Blogger, Typepad, Wordpress)• Photos, Audio, Video (Flickr, Podcasts, YouTube)• Social Networks 2.0 (LinkedIn, MySpace, Facebook)• Feeds & Shared Social Activity (News Feed, Twitter) • Apps & Widgets (Slide, RockYou, ClearSpring)• Hosted Platforms (Facebook, OpenSocial, Bebo)• Vertical Communities (Ning, KickApps) • Embedded Apps & Social APIs (Facebook, recently)
• Social Network Prediction Markets (the future?)
Facebook, Open Social, & The Social Platform Revolution• The Social Graph = Friend Lists• Shared Social Activity Stream = Feeds• Social Platform & APIs = Apps
• Will it Continue to Grow? (Yes)• Will Others Compete? (Probably)• Will it Monetize Better? (Dunno… hope so)
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