growing your email list - 21 list-building techniques
Post on 21-Oct-2014
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Welcome!Jim DucharmeCommunity ManagerJim.Ducharme@GetResponse.com@GetResponse@HugeheadcaGetResponse.comBlog.GetResponse.com
Facebook.com/GetResponse linkedin.com/company/getresponse
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21 techniques to grow your email list
A webinar for
Dr Dave ChaffeySmartInsights.com
Digital marketing strategy advice
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About Dave Chaffey
Books
Best-practice advice & consultingwww.smartinsights.com
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How we encourage opt-in...
Discount for GetResponseCode: MMUBS-20
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#1 Cover all your bases
Source: Growing email subscribers
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#2 Register (early) during purchase
1. Generic branded follow-up email (ASCE) : +10% conversion rate.
2. Personalised remarketing email with a promotional code for a 5% discount time limited to 72 hours: +100% conversion rate.
3. Personalised remarketing email with a promotional code for a 5% discount time limited to 48 hours: +200% conversion rate.
Source: Smart Insights: Email re-marketing
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#3 Give a (damned good) reason
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#4 Use social proof
Source: Mark Brownlow
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#5 Above the fold call-to-action
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#6 Review ALL your page templatesfor signup AND SEO
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#7 Run-of-site call-to-action
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#8 TINA - Too in your face?
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#9 Less intrusive run-of-site signup
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#10 Use Facebook Likegates
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#11 Create a content marketing machine (B2B)
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#11 Create a content marketing machine (B2C)
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Smart Insights Explainer example
TEFL Taster example
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#13 Use AdWords if you can prove ROI. GDN Re-marketing?
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#14 Use keyword or interest targeted display
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#15 Build yourown community?
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#16 Make social sign-on happen
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https://social.ford.com/members/sign-up/
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Su
stained
on
line
camp
aign
s
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Follow the Mother Monster?
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#17 Keep comms integrated
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#18 Keep it sustained
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#19 Bu
ild in
social
sharin
g in
to co
ntact
strategies
Source: eCircle case study
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#20 Make offline comms work through drive to web and drive to social
TO THISFROM THIS
Source: Nate Elliot, Analyst at Forrester Research on “IBE”
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Making the 3 layers work together
Source Nate Elliot, Analyst at Forrester Research
Reachlayer
Interactionlayer
Transactionlayer
Example:Sneakerpedia
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#21 Use your analyticsto refine and improve signup
Source: Tim Watson (Lucky Voice)
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uk.linkedin.com/in/davechaffey
facebook.com/smartinsights
twitter.com/smartinsights
Blog www.smartinsights.com/blog
Feeds www.feedburner.com/smartinsig
hts
Free enewsletter and templates:
www.smartinsights.com/membership
Let’s Connect! Questions & discussion welcome
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