10 tips for growing your email list (webinar slides)
TRANSCRIPT
10 TIPS FOR GROWING YOUR EMAIL LIST
TWEET!
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Follow us on Twitter: • @WhatCounts • @timbrechlin
Today’s hashtag: #TenTips
TODAY’S SPEAKER
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TIM BRECHLIN Inbound Marketing Manager, WhatCounts Email: [email protected] Twitter: @timbrechlin
WHAT WE’LL DISCUSS
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• Agenda
• Why List Growth is Important
• How to Build a List via Web
• How to Build a List via Other Channels
• Q&A
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CONTEXT
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• Inbox is more crowded than ever before • Organic social is plummeting • What do you own?
WHY EMAIL?
• Facebook is great, Twitter is great, LinkedIn is great…but…
• No matter how it’s collected, email is yours
• Would you build your house in your neighbor’s swimming pool?
• The ROI is there: Follow The Money
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WHAT DO WE DO?
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• 1. Highlight “What’s In It for me?” • 2. Consider Entrance or Exit Pop Ups • 3. Add a Subscribe Option on Every Form • 4. Consider Using a Progressive Opt-in Form • 5. Encourage Email Subscription on Your Blog • 6. Showcase your Emails on Social • 7. Ask People to Share • 8. Advertise in Search • 9. Make Unsubscribing Easy • 10. Ask at the End of Events
WHAT’S IN IT FOR ME
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• You have competitors. Don’t ever forget the value proposition.
CONSIDER ENTRANCE / EXIT POPUPS
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• Sometimes controversial; track your return!
ADD A SUBSCRIBE OPTION ON EVERY FORM
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• It never hurts to ask • Don’t you dare pre-check it,
though (CASL comin’)
CONSIDER USING A PROGRESSIVE OPT-IN FORM
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• More info = better intelligence = better sending
ENCOURAGE EMAIL SUBSCRIPTION ON YOUR BLOG
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SHOWCASE YOUR EMAILS ON SOCIAL
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• Even though you don’t own social, you can still use it
ASK PEOPLE TO SHARE
• The more eyeballs on your content, the better
• Be mindful of limits, however
• Facebook is now actively limiting organic Reach on posts asking for Likes and Shares
• This may have to be part of your paid strategy (remember, the social media free ride is over)
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ADVERTISE IN SEARCH
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• Engagement with display advertising can be an indicator of real interest
MAKE UNSUBSCRIBING EASY
• Unsubscribes Are Good
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WHERE IS IT?!
MAKE UNSUBSCRIBING EASY
• Just welcome the unsubscribe and move on
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ASK AT THE END OF EVENTS
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• Capitalize on the attention while you have it
BONUS TIP 11: SEND RESPONSIVE EMAILS (NO, SERIOUSLY, SEND RESPONSIVE EMAILS)
• Report: 1% of marketers sending responsive email, yet majority of email opened on mobile
• Simple formula: Better Email = Better List
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QUESTIONS?
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DOWNLOAD THE EBOOK!
57 Tips for Growing Your Email List
Free for you! Just visit www.whatcounts.com/the57.
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REACH OUT TO US
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WhatCounts 3630 Peachtree Road, NE Suite 900 Atlanta, GA 30326 1-866-804-0076 www.whatcounts.com Twitter: @whatcounts [email protected]
THANK YOU FOR ATTENDING!