Welcome!Jim DucharmeCommunity ManagerJim.Ducharme@GetResponse.com@GetResponse@HugeheadcaGetResponse.comBlog.GetResponse.com

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21 techniques to grow your email list

A webinar for

Dr Dave ChaffeySmartInsights.com

Digital marketing strategy advice

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About Dave Chaffey

Books

Best-practice advice & consultingwww.smartinsights.com

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How we encourage opt-in...

Discount for GetResponseCode: MMUBS-20

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#1 Cover all your bases

Source: Growing email subscribers

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#2 Register (early) during purchase

1. Generic branded follow-up email (ASCE) : +10% conversion rate.

2. Personalised remarketing email with a promotional code for a 5% discount time limited to 72 hours: +100% conversion rate.

3. Personalised remarketing email with a promotional code for a 5% discount time limited to 48 hours: +200% conversion rate.

Source: Smart Insights: Email re-marketing

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#3 Give a (damned good) reason

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#4 Use social proof

Source: Mark Brownlow

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#5 Above the fold call-to-action

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#6 Review ALL your page templatesfor signup AND SEO

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#7 Run-of-site call-to-action

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#8 TINA - Too in your face?

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#9 Less intrusive run-of-site signup

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#10 Use Facebook Likegates

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#11 Create a content marketing machine (B2B)

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#11 Create a content marketing machine (B2C)

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#12 Create nuclear fuel

http://bit.ly/smarthealthcheck

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Smart Insights Explainer example

TEFL Taster example

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#13 Use AdWords if you can prove ROI. GDN Re-marketing?

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#14 Use keyword or interest targeted display

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#15 Build yourown community?

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#16 Make social sign-on happen

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https://social.ford.com/members/sign-up/

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Su

stained

on

line

camp

aign

s

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Follow the Mother Monster?

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#17 Keep comms integrated

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#18 Keep it sustained

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#19 Bu

ild in

social

sharin

g in

to co

ntact

strategies

Source: eCircle case study

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#20 Make offline comms work through drive to web and drive to social

TO THISFROM THIS

Source: Nate Elliot, Analyst at Forrester Research on “IBE”

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Making the 3 layers work together

Source Nate Elliot, Analyst at Forrester Research

Reachlayer

Interactionlayer

Transactionlayer

Example:Sneakerpedia

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#21 Use your analyticsto refine and improve signup

Source: Tim Watson (Lucky Voice)

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hts

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