google maps blueprint for plumbing & hvac contractors
Post on 06-Aug-2015
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• Why The Google Map / Google + Local is the #1 most important online marke;ng source for your Plumbing or HVAC Business• How Map Lis;ngs differ from Paid & Organic Lis;ngs• The Key Fundamentals for Placement on the Google Map
• Claim your Google + Local Lis;ng• Op;mize your Google + Local Lis;ng• Obtain Cita;ons & establish your NAP (Name Address Profile) online• Online Reviews
• How To Properly Claim your Google + Local Lis;ng• How To Op;mize your Google + Local Lis;ng• What Cita;ons are & the most important one’s for your business• Our Online Review Acquisi;on System for geVng reviews• Secret Weapon – Passing Your True Service Area to Google & Automa;ng your Review Acquisi;on Process
What we will cover
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Why The Google Map / Google + Local is the #1 most important online marke@ng source for your Plumbing Business
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• A new survey of 2,000 consumers found that 86 percent of those surveyed used the Internet to find a local business.• Forrest Released a study indica@ng that 90% of small businesses said that their TOP way of gePng new business was Search Engine Marke@ng• Google + Local is the best way to get on Google Page one…but only the top 7 get listed on the first page and top 3 get 60% of the business.
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• Claim Google Map Lis;ng – Google.com/places• Op;mize your Google + Local Lis;ng
• Build out lis;ngs with Photo’s, Videos, Keyword Text, Categories• Establish your NAP (Name, Address, Phone Number) Across the web by obtaining Cita;ons
•Name – Address – Phone Number•Setup your directory Lis;ng on Yahoo, Bing, Yelp, Angies List, Judies Book, Etc
• Get Reviews from REAL Customers• Help Google Ascertain Your TRUE Service Area
How Do I Get On The Map?
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Fill in all of the necessary informa;on• Update Your Company Name to Read “Company Name”) – E.G. Don’t Add any keywords here• Add your Website Address – This will create an important inbound link• USE a LOCAL NUMBER (800#’s Won’t Do The Trick)• Use a Local Address (NO PO BOX or UPS Store). Worst Case Virtual Office• Upload PHOTOS – AS MANY AS POSSIBLE – Use personal Photos – Pictures of yourself (the owner),
Pictures of Your Staff, Pictures of the Office, Pictures of Your Trucks, Your Equipment, Your Logo, Coupons, Pictures of your work. People Connect & Resonate With People. Leverage that in your Map Lis:ng
• Upload a Video if you have one (If you don’t – Get one made!)• List your hours of opera;on & services offered
How To Claim Your Google + Local Lis@ng
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Clean Up any Duplicate Lis@ngsOnce you have Optimized your listing using the best practices referenced above, you want to be sure that you don’t have any duplicate listings listed on Google Maps. We have found that even just one or two duplicate listings can prevent your listing from ranking on page one. In order to identify and merge duplicate listings run a search on Google for “Company Name, City”.
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Clean Up any Duplicate Lis@ngsOnce you have Optimized your listing using the best practices referenced above, you want to be sure that you don’t have any duplicate listings listed on Google Maps. We have found that even just one or two duplicate listings can prevent your listing from ranking on page one. In order to identify and merge duplicate listings run a search on Google for “Company Name, City”.
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• Cita;on is a web Reference of Name / Address / Phone Number• You MUST isolate the most accurate Name, Address & Phone Number• You nee to be listed online on all the major online directory sites
Establish NAP with Cita@ons
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Top Cita@on Sources:• Bing Local• City Search• Yahoo Local• CitySearch• Angies List• Judy’s Book• Local.com• Merchant Circle• YellowPages.com / YP.com• DexKnows.com
Establish NAP with Cita@ons
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Get Reviews– Reviews are a key determinant of placement within the Map Lis;ngs. The number of reviews of your local lis;ng is a key determinant in placement.As a prac;ce, you need to request reviews from your customers in order to get them. A strategy that we use takes a three pronged approach:
• Send an ini;al email to your client database asking them to write a review of your company on Google and provide them with the URL to your Google + Local page.
• Keep an open ear for Happy Customers and ask them if they would be willing to write a review. If so, get their email at that moment and let them know that you will be sending them an email with the link to write the review.
Get Reviews
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Google Maps Blueprint Checklist■ Claim your Google Places listing at Google.com/places■ Optimize your listing■ Make sure the Name, Address & Phone number are correct & exactly as they will be listed in other places online■ Upload at least 10 photos (preferably linked from Geo Tagged Images hosted at Panoramio.com)■ Upload at least 5 videos (preferably linked form Geo Tagged Videos on YouTube)■ Use all 5 categories adding your core keywords■ Leverage the Additional Information area to add more keyword rich context to your services & area of service■ Be sure that you have your company Name, Address & Phone Number listed (exactly as found on the Google Places listing)
on each page of your company website (preferably in the Footer File)■ Clean up any Duplicate Listings on Google Places (by merging existing listings into your primary listing)■ Establish your NAP across the web by ensuring that you are consistently listed & referenced on the major online directory
sites■ List of Top Citation Sources & direct links
■ Launch a pro-active Review Request & Acquisition Process■ Consider using NearbyNow.co/PlumberSEO to help automate this process and push your True Service Area to
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