getting your business started on twitter

GETTING YOUR BUSINESS STARTED ONGETTING YOUR BUSINESS STARTED ON

Patrick PowersPatrick Powers@patrickjpowers@patrickjpowers

What is social media?

Social media is simply aconversation happening online.

So what is Twitter?

Twitter is a website.

Twitter is public e-mail.

Twitter is a blog on speed.

Twitter is the first draft of history.

Twitter is more than tweeters.

910 millionpeople visit Twitter.comevery month.

145 millionhave Twitter accounts.

Twitter is not only for youngsters.

The average age of allsocial network users is37 years old.

The average age of allFacebook users is38 years old.

The average age of allTwitter users is39 years old.

Post-Dispatch daily circulation:213,472

Active Twitter accounts in STL:220,364

So how do I get started?

Develop a strategy.

What goals do you hope toachieve using Twitter?

What are your measurements forsuccess?

Follow examples of businessesdoing it right.

Customer service

Product Promotion and Sales

Crisis Management

Event Promotion

Issue Advocacy

Twitter do’s and don’ts.

Don’t make it all about you.

Don’t phone it in.

Don’t ignore the obvious.

Do be yourself.

Do share your passion.

Do have fun.

Questions?

Patrick Powerstwitter.com/patrickjpowerswww.patrickpowers.net