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Gen Z: Hope Restored7 Early insights, reflections, observations, stories of US children, ages 21 and under
Things I Hear From Mike Ideas That Come To Brain
#ANCMyBigIdea / (650) 745-5003
How to Kahoot…
1. Pull out your phone2. Open a web page – Kahoot.it3. Enter in the ID4. Use your phone to answer questions during the presentation5. REAL TIME results!
© COPYRIGHT 2016 SCHOOL NUTRITION ASSOCIATION – #ANC16 – SAN ANTONIO, TEXAS4
Gen Z MillennialsTech Innate: 5 screens Tech Savvy: 2 screensThink in 4D Think in 3DJudiciously Share (GeoLoco Off) Radical Transparency (share all)Active Volunteers SlacktivistsBlended (race & gender) Multi-culturalTogetherness ToleranceMature ImmatureCommunicate with Images Communciate with textMake stuff Share stuffHave humility Have low confidenceFuture focused Now focusedRealists OptimistsWant to work for success Want to be discoveredCollective Conscious Team orientation
“Technology is only new if you remember it the way before. Otherwise, that is all you know”
Technology
– A Very Smart Person
“Today, the world’s largest bookseller, Amazon, is a software company—its core capability is its amazing software engine for selling virtually everything online...”
Retail
“Today’s dominant music companies are software companies, too: Apple’s iTunes, Spotify and Pandora. Traditional record labels increasingly exist only to provide those software companies with content.”
Music
“Today’s fastest growing entertainment companies are video game makers—again, software—with the industry growing to $60 billion from $30 billion five years ago. And the fastest growing major videogame company is Zynga (maker of games including FarmVille), which delivers its games entirely online.”
Gaming
“The financial services industry has been visibly transformed by software over the last 30 years. Practically every financial transaction, from someone buying a cup of coffee to someone trading a trillion dollars of credit default derivatives, is done in software.”
Financial Services
Really? Technology is going to change the way we eat?
Foodservice
Case study
These signs are all over Domino’s corporate offices.
Almost 1/3 of Domino’s employees are in technology.
Case study
And, Domino’s digital orders have better metrics than non-digital:
Customer satisfaction is higherOrder accuracy is higherTicket size is higherProfitability is higherCustomer retention is higherOrder frequency is higher
“45% of our sales are digital.”
J. Patrick DoyleCEO, Domino’s
Case study
“We have made a quantum increase in our investment in technology.”
J. Patrick DoyleCEO, Domino’s
Case study
Text a pizza emoji to Domino’s to make an order
“We have made a quantum increase in our investment in technology.”
J. Patrick DoyleCEO, Domino’s
Case study
Order Pizza on the Microsoft XBOX Gaming Console
“We have made a quantum increase in our investment in technology.”
J. Patrick DoyleCEO, Domino’s
Case study
Voice ordering with the Domino’s mobile app
“We have made a quantum increase in our investment in technology.”
J. Patrick DoyleCEO, Domino’s
Case study
Order Pizza with the Domino’s smartwatch app
“Cultural diversity is only realized by Gen Z if it is pointed out to them. Otherwise, this is all they’ve known.
Cultural Diversity
– A Very Smart Person
Largest Generation of Foodies
Fusion foodnoun | fyoo-zhuh n food |
A general term for the combination of various forms and elements of different culinary traditionsSynonyms: mashup food
Popular Fusion Foods
© COPYRIGHT 2016 SCHOOL NUTRITION ASSOCIATION – #ANC16 – SAN ANTONIO, TEXAS22
Spaghetti Tacos are slowly taking the country by storm
© COPYRIGHT 2016 SCHOOL NUTRITION ASSOCIATION – #ANC16 – SAN ANTONIO, TEXAS23
The Ramen Burger is a hybrid of ramen noodles & beef
© COPYRIGHT 2016 SCHOOL NUTRITION ASSOCIATION – #ANC16 – SAN ANTONIO, TEXAS24
The “Tacone” is portable and mess free
© COPYRIGHT 2016 SCHOOL NUTRITION ASSOCIATION – #ANC16 – SAN ANTONIO, TEXAS25
Fruit Tacos offer a unique take on a savory dish
© COPYRIGHT 2016 SCHOOL NUTRITION ASSOCIATION – #ANC16 – SAN ANTONIO, TEXAS26
Breakfast Waffle Tacos … all the rage right now
© COPYRIGHT 2016 SCHOOL NUTRITION ASSOCIATION – #ANC16 – SAN ANTONIO, TEXAS27
The “Ham Dogger” plays at your summertime taste
© COPYRIGHT 2016 SCHOOL NUTRITION ASSOCIATION – #ANC16 – SAN ANTONIO, TEXAS28
The “Taco Quesadilla Pizza” is oozing in flavor
© COPYRIGHT 2016 SCHOOL NUTRITION ASSOCIATION – #ANC16 – SAN ANTONIO, TEXAS29
The “Thanksgiving Burrito” is a tasty remix of the Thanksgiving feast
“Gen Z is growing up in a post 9/11 world. They’ve experienced a recession at a young age. They are realists. Not optimists.”
Reality
– A Very Smart Person
“Gen Z is growing up in a post 9/11 world. They’ve experienced a recession at a young age. They are realists. Not optimists.”
Reality
– A Very Smart Person
“Rather than tell me, Gen Z is about show me. Show me with visuals rather than tell me with text.”
Show me
– A Very Smart Person
Gen Z are ultimate consumers of “snack media”
© COPYRIGHT 2016 SCHOOL NUTRITION ASSOCIATION – #ANC16 – SAN ANTONIO, TEXAS34
Gen Z MillennialsTech Innate: 5 screens Tech Savvy: 2 screensThink in 4D Think in 3DJudiciously Share (GeoLoco Off) Radical Transparency (share all)Active Volunteers SlacktivistsBlended (race & gender) Multi-culturalTogetherness ToleranceMature ImmatureCommunicate with Images Communciate with textMake stuff Share stuffHave humility Have low confidenceFuture focused Now focusedRealists OptimistsWant to work for success Want to be discoveredCollective Conscious Team orientation
© COPYRIGHT 2016 SCHOOL NUTRITION ASSOCIATION – #ANC16 – SAN ANTONIO, TEXAS
Practice• Booth XXX• Professional Profile Pictures• Crazy fun social media pictures
How does this impact the way I operate my program? (Staff Training, Menu planning,
How does this impact the way I do marketing with GenZ?
Inspired Questions
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