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Gen Z: Hope Restored 7 Early insights, reflections, observations, stories of US children, ages 21 and under

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Page 1: Gen Z: Hope Restored - School Nutritionschoolnutrition.org/uploadedFiles/2_Meetings_and... · orders have better metrics than non-digital: Customer satisfaction is higher Order accuracy

Gen Z: Hope Restored7 Early insights, reflections, observations, stories of US children, ages 21 and under

Page 2: Gen Z: Hope Restored - School Nutritionschoolnutrition.org/uploadedFiles/2_Meetings_and... · orders have better metrics than non-digital: Customer satisfaction is higher Order accuracy

Things I Hear From Mike Ideas That Come To Brain

#ANCMyBigIdea / (650) 745-5003

Page 3: Gen Z: Hope Restored - School Nutritionschoolnutrition.org/uploadedFiles/2_Meetings_and... · orders have better metrics than non-digital: Customer satisfaction is higher Order accuracy

How to Kahoot…

1. Pull out your phone2. Open a web page – Kahoot.it3. Enter in the ID4. Use your phone to answer questions during the presentation5. REAL TIME results!

Page 4: Gen Z: Hope Restored - School Nutritionschoolnutrition.org/uploadedFiles/2_Meetings_and... · orders have better metrics than non-digital: Customer satisfaction is higher Order accuracy

© COPYRIGHT 2016 SCHOOL NUTRITION ASSOCIATION – #ANC16 – SAN ANTONIO, TEXAS4

Gen Z MillennialsTech Innate: 5 screens Tech Savvy: 2 screensThink in 4D Think in 3DJudiciously Share (GeoLoco Off) Radical Transparency (share all)Active Volunteers SlacktivistsBlended (race & gender) Multi-culturalTogetherness ToleranceMature ImmatureCommunicate with Images Communciate with textMake stuff Share stuffHave humility Have low confidenceFuture focused Now focusedRealists OptimistsWant to work for success Want to be discoveredCollective Conscious Team orientation

Page 5: Gen Z: Hope Restored - School Nutritionschoolnutrition.org/uploadedFiles/2_Meetings_and... · orders have better metrics than non-digital: Customer satisfaction is higher Order accuracy

“Technology is only new if you remember it the way before. Otherwise, that is all you know”

Technology

– A Very Smart Person

Page 6: Gen Z: Hope Restored - School Nutritionschoolnutrition.org/uploadedFiles/2_Meetings_and... · orders have better metrics than non-digital: Customer satisfaction is higher Order accuracy
Page 7: Gen Z: Hope Restored - School Nutritionschoolnutrition.org/uploadedFiles/2_Meetings_and... · orders have better metrics than non-digital: Customer satisfaction is higher Order accuracy

“Today, the world’s largest bookseller, Amazon, is a software company—its core capability is its amazing software engine for selling virtually everything online...”

Retail

Page 8: Gen Z: Hope Restored - School Nutritionschoolnutrition.org/uploadedFiles/2_Meetings_and... · orders have better metrics than non-digital: Customer satisfaction is higher Order accuracy

“Today’s dominant music companies are software companies, too: Apple’s iTunes, Spotify and Pandora. Traditional record labels increasingly exist only to provide those software companies with content.”

Music

Page 9: Gen Z: Hope Restored - School Nutritionschoolnutrition.org/uploadedFiles/2_Meetings_and... · orders have better metrics than non-digital: Customer satisfaction is higher Order accuracy

“Today’s fastest growing entertainment companies are video game makers—again, software—with the industry growing to $60 billion from $30 billion five years ago. And the fastest growing major videogame company is Zynga (maker of games including FarmVille), which delivers its games entirely online.”

Gaming

Page 10: Gen Z: Hope Restored - School Nutritionschoolnutrition.org/uploadedFiles/2_Meetings_and... · orders have better metrics than non-digital: Customer satisfaction is higher Order accuracy

“The financial services industry has been visibly transformed by software over the last 30 years. Practically every financial transaction, from someone buying a cup of coffee to someone trading a trillion dollars of credit default derivatives, is done in software.”

Financial Services

Page 11: Gen Z: Hope Restored - School Nutritionschoolnutrition.org/uploadedFiles/2_Meetings_and... · orders have better metrics than non-digital: Customer satisfaction is higher Order accuracy

Really? Technology is going to change the way we eat?

Foodservice

Case study

Page 12: Gen Z: Hope Restored - School Nutritionschoolnutrition.org/uploadedFiles/2_Meetings_and... · orders have better metrics than non-digital: Customer satisfaction is higher Order accuracy

These signs are all over Domino’s corporate offices.

Almost 1/3 of Domino’s employees are in technology.

Case study

Page 13: Gen Z: Hope Restored - School Nutritionschoolnutrition.org/uploadedFiles/2_Meetings_and... · orders have better metrics than non-digital: Customer satisfaction is higher Order accuracy

And, Domino’s digital orders have better metrics than non-digital:

Customer satisfaction is higherOrder accuracy is higherTicket size is higherProfitability is higherCustomer retention is higherOrder frequency is higher

“45% of our sales are digital.”

J. Patrick DoyleCEO, Domino’s

Case study

Page 14: Gen Z: Hope Restored - School Nutritionschoolnutrition.org/uploadedFiles/2_Meetings_and... · orders have better metrics than non-digital: Customer satisfaction is higher Order accuracy

“We have made a quantum increase in our investment in technology.”

J. Patrick DoyleCEO, Domino’s

Case study

Text a pizza emoji to Domino’s to make an order

Page 15: Gen Z: Hope Restored - School Nutritionschoolnutrition.org/uploadedFiles/2_Meetings_and... · orders have better metrics than non-digital: Customer satisfaction is higher Order accuracy

“We have made a quantum increase in our investment in technology.”

J. Patrick DoyleCEO, Domino’s

Case study

Order Pizza on the Microsoft XBOX Gaming Console

Page 16: Gen Z: Hope Restored - School Nutritionschoolnutrition.org/uploadedFiles/2_Meetings_and... · orders have better metrics than non-digital: Customer satisfaction is higher Order accuracy

“We have made a quantum increase in our investment in technology.”

J. Patrick DoyleCEO, Domino’s

Case study

Voice ordering with the Domino’s mobile app

Page 17: Gen Z: Hope Restored - School Nutritionschoolnutrition.org/uploadedFiles/2_Meetings_and... · orders have better metrics than non-digital: Customer satisfaction is higher Order accuracy

“We have made a quantum increase in our investment in technology.”

J. Patrick DoyleCEO, Domino’s

Case study

Order Pizza with the Domino’s smartwatch app

Page 18: Gen Z: Hope Restored - School Nutritionschoolnutrition.org/uploadedFiles/2_Meetings_and... · orders have better metrics than non-digital: Customer satisfaction is higher Order accuracy

“Cultural diversity is only realized by Gen Z if it is pointed out to them. Otherwise, this is all they’ve known.

Cultural Diversity

– A Very Smart Person

Page 19: Gen Z: Hope Restored - School Nutritionschoolnutrition.org/uploadedFiles/2_Meetings_and... · orders have better metrics than non-digital: Customer satisfaction is higher Order accuracy

Largest Generation of Foodies

Page 20: Gen Z: Hope Restored - School Nutritionschoolnutrition.org/uploadedFiles/2_Meetings_and... · orders have better metrics than non-digital: Customer satisfaction is higher Order accuracy

Fusion foodnoun | fyoo-zhuh n food |

A general term for the combination of various forms and elements of different culinary traditionsSynonyms: mashup food

Page 21: Gen Z: Hope Restored - School Nutritionschoolnutrition.org/uploadedFiles/2_Meetings_and... · orders have better metrics than non-digital: Customer satisfaction is higher Order accuracy

Popular Fusion Foods

Page 22: Gen Z: Hope Restored - School Nutritionschoolnutrition.org/uploadedFiles/2_Meetings_and... · orders have better metrics than non-digital: Customer satisfaction is higher Order accuracy

© COPYRIGHT 2016 SCHOOL NUTRITION ASSOCIATION – #ANC16 – SAN ANTONIO, TEXAS22

Spaghetti Tacos are slowly taking the country by storm

Page 23: Gen Z: Hope Restored - School Nutritionschoolnutrition.org/uploadedFiles/2_Meetings_and... · orders have better metrics than non-digital: Customer satisfaction is higher Order accuracy

© COPYRIGHT 2016 SCHOOL NUTRITION ASSOCIATION – #ANC16 – SAN ANTONIO, TEXAS23

The Ramen Burger is a hybrid of ramen noodles & beef

Page 24: Gen Z: Hope Restored - School Nutritionschoolnutrition.org/uploadedFiles/2_Meetings_and... · orders have better metrics than non-digital: Customer satisfaction is higher Order accuracy

© COPYRIGHT 2016 SCHOOL NUTRITION ASSOCIATION – #ANC16 – SAN ANTONIO, TEXAS24

The “Tacone” is portable and mess free

Page 25: Gen Z: Hope Restored - School Nutritionschoolnutrition.org/uploadedFiles/2_Meetings_and... · orders have better metrics than non-digital: Customer satisfaction is higher Order accuracy

© COPYRIGHT 2016 SCHOOL NUTRITION ASSOCIATION – #ANC16 – SAN ANTONIO, TEXAS25

Fruit Tacos offer a unique take on a savory dish

Page 26: Gen Z: Hope Restored - School Nutritionschoolnutrition.org/uploadedFiles/2_Meetings_and... · orders have better metrics than non-digital: Customer satisfaction is higher Order accuracy

© COPYRIGHT 2016 SCHOOL NUTRITION ASSOCIATION – #ANC16 – SAN ANTONIO, TEXAS26

Breakfast Waffle Tacos … all the rage right now

Page 27: Gen Z: Hope Restored - School Nutritionschoolnutrition.org/uploadedFiles/2_Meetings_and... · orders have better metrics than non-digital: Customer satisfaction is higher Order accuracy

© COPYRIGHT 2016 SCHOOL NUTRITION ASSOCIATION – #ANC16 – SAN ANTONIO, TEXAS27

The “Ham Dogger” plays at your summertime taste

Page 28: Gen Z: Hope Restored - School Nutritionschoolnutrition.org/uploadedFiles/2_Meetings_and... · orders have better metrics than non-digital: Customer satisfaction is higher Order accuracy

© COPYRIGHT 2016 SCHOOL NUTRITION ASSOCIATION – #ANC16 – SAN ANTONIO, TEXAS28

The “Taco Quesadilla Pizza” is oozing in flavor

Page 29: Gen Z: Hope Restored - School Nutritionschoolnutrition.org/uploadedFiles/2_Meetings_and... · orders have better metrics than non-digital: Customer satisfaction is higher Order accuracy

© COPYRIGHT 2016 SCHOOL NUTRITION ASSOCIATION – #ANC16 – SAN ANTONIO, TEXAS29

The “Thanksgiving Burrito” is a tasty remix of the Thanksgiving feast

Page 30: Gen Z: Hope Restored - School Nutritionschoolnutrition.org/uploadedFiles/2_Meetings_and... · orders have better metrics than non-digital: Customer satisfaction is higher Order accuracy

“Gen Z is growing up in a post 9/11 world. They’ve experienced a recession at a young age. They are realists. Not optimists.”

Reality

– A Very Smart Person

Page 31: Gen Z: Hope Restored - School Nutritionschoolnutrition.org/uploadedFiles/2_Meetings_and... · orders have better metrics than non-digital: Customer satisfaction is higher Order accuracy

“Gen Z is growing up in a post 9/11 world. They’ve experienced a recession at a young age. They are realists. Not optimists.”

Reality

– A Very Smart Person

Page 32: Gen Z: Hope Restored - School Nutritionschoolnutrition.org/uploadedFiles/2_Meetings_and... · orders have better metrics than non-digital: Customer satisfaction is higher Order accuracy

“Rather than tell me, Gen Z is about show me. Show me with visuals rather than tell me with text.”

Show me

– A Very Smart Person

Page 33: Gen Z: Hope Restored - School Nutritionschoolnutrition.org/uploadedFiles/2_Meetings_and... · orders have better metrics than non-digital: Customer satisfaction is higher Order accuracy

Gen Z are ultimate consumers of “snack media”

Page 34: Gen Z: Hope Restored - School Nutritionschoolnutrition.org/uploadedFiles/2_Meetings_and... · orders have better metrics than non-digital: Customer satisfaction is higher Order accuracy

© COPYRIGHT 2016 SCHOOL NUTRITION ASSOCIATION – #ANC16 – SAN ANTONIO, TEXAS34

Gen Z MillennialsTech Innate: 5 screens Tech Savvy: 2 screensThink in 4D Think in 3DJudiciously Share (GeoLoco Off) Radical Transparency (share all)Active Volunteers SlacktivistsBlended (race & gender) Multi-culturalTogetherness ToleranceMature ImmatureCommunicate with Images Communciate with textMake stuff Share stuffHave humility Have low confidenceFuture focused Now focusedRealists OptimistsWant to work for success Want to be discoveredCollective Conscious Team orientation

Page 35: Gen Z: Hope Restored - School Nutritionschoolnutrition.org/uploadedFiles/2_Meetings_and... · orders have better metrics than non-digital: Customer satisfaction is higher Order accuracy

© COPYRIGHT 2016 SCHOOL NUTRITION ASSOCIATION – #ANC16 – SAN ANTONIO, TEXAS

Practice• Booth XXX• Professional Profile Pictures• Crazy fun social media pictures

Page 36: Gen Z: Hope Restored - School Nutritionschoolnutrition.org/uploadedFiles/2_Meetings_and... · orders have better metrics than non-digital: Customer satisfaction is higher Order accuracy

How does this impact the way I operate my program? (Staff Training, Menu planning,

How does this impact the way I do marketing with GenZ?

Inspired Questions