fundraising in your local community

Fundraising In Your Local Community Workshop

Thursday 4th February 2016Deirdre Murphy, Fundraising Advice Officer, NICVA

Agenda

• What we mean by Community Fundraising• Community Fundraising techniques• The challenges of Community Fundraising

What is Community Fundraising?

It’s about raising funds from...local communities

through… developing volunteer networks

Why Community Fundraising?

Discussion - 3 reasons why you wish to develop Community Fundraising

Benefits of Community Fundraising• Brings new donors on board• Attracts positive PR and increases brand

awareness• Builds quality long term relationships• Keeps donors engaged• Unrestricted funds

‘Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it’s the only thing that ever has’

Margaret Meade

Who

do you know?

Who

do they

know?

What

are thei

r interests?

What could they

do?

Who can

ask them?

Recruiting Volunteers

Building the Relationship

Ask

Thank

Update and thank againAsk Again

Thank again

“I've learned that people will forget what you said, people will forget what you did, but people will

never forget how you made them feel.”

Maya Angelou

Database is a Must• CiviCRM – www.2020media.com• Microsoft Access• Salesforce - http://www.salesforce.com/uk/• Dynamic CRM - https://www.tt-exchange.org/• Raisers Edge - https://

www.blackbaud.co.uk/notforprofit/fundraising-crm/products/the-raisers-edge

Techniques

CommunityFundraising

Events Domestic Challenges

Legacy

Online

Overseas Challenges

Schools

Fundraising Campaigns

Fundraising Groups

Shops

In-memoriam

Charity Shops

Own Events

Domestic Challenges

Overseas Challenges

Online

JustTextGiving by Vodafone

Fundraising Campaigns

Top tips to Establish a Group

• Terms of Reference

• Fundraising Plan

• Willingness to learn

• Celebrate successes

Challenges• Competitive Environment• Time consuming• Low return on investment• Skilled staff to support volunteers• Fundraising culture• Things can go wrong!

Any Questions?

Institute of Fundraising Code of Fundraising Practice

“The principle of self-regulation is to allow individuals and fundraising organisations to

demonstrate best practice, eliminate poor practice and increase public trust and confidence in the

voluntary and community sector”.http://www.institute-of-fundraising.org.uk/guidance/code-of-fundraising-practice/http://www.institute-of-fundraising.org.uk/guidance/fundraising-disciplines/major-donor-fundraising/

Fundraising Advice Service

Tel: 028 9087 7777deirdre.murphy@nicva.org

@nicva_FRAdviceFundraising Advice NICVA

www.nicva.orgwww.grant-tracker.org