from co-creation to structural collaboration at best of esomar germany

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From co-creation to structural collaboration: How online customer communities reshape business by Tom De Ruyck (Head of Consumer Consulting Boards at InSites Consulting), presented at the Best of ESOMAR event in Frankfurt (DE) on Monday February 17, 2014.

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@tomderuyck

@tomderuyck

@tomderuyck

@tomderuyck

@tomderuyck

@tomderuyck

@tomderuyck

@tomderuyck

@tomderuyck

@tomderuyck

Communities can

be representative#1

@tomderuyck

@tomderuyck

The more participants, the better#2

@tomderuyck

@tomderuyck

They are not in it

for the money#3

@tomderuyck

@tomderuyck

Gamified research is only

nice for the partcipant#4

@tomderuyck

@tomderuyck

Projective/creative techniques

are too difficult online#5

@tomderuyck

@tomderuyck

Mobile gives you

more of the same#6

@tomderuyck

@tomderuyck

Members can help you in doing a better

job as a researcher#7

@tomderuyck

@tomderuyck

@tomderuyck

@tomderuyck

@tomderuyck

Managing Partner &

Head of Consumer Consulting Boards

@tomderuyck

tom@insites-consulting.com

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