five website essentials for your small business

Marketing Tips for Small Businesses

Five Website Essentials

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1. Adopt a Marketing Strategy

Online Marketing Environment

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2. Practice Content Management

3. Utilize Good SEO Techniques

4. Update Frequently and Consistently

5. Measure Results

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• A good web marketing strategy includes knowing

the online habits of your target market(s).

• Create a marketing strategy that resonates with

your audiences.

• Communicate where your target market expects.

Adopt a Marketing Strategy

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• Create content that attracts attention, gains interest, develops desire, and promotes action.

• Adapt your content to the forum utilized; don’t simply repeat messages across all platforms.

• Measure the effectiveness of your content.

Practice Content Management

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• Basic techniques regarding title, meta tag description, and improved site structure and URL, and easy navigation.

• Quality content, anchor text, use of images and heading tags appropriately.

• Provide two site maps – one for audience and other for search engines.

Utilize Good SEO Techniques

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• Practice active content creation.

• Frequently provide relevant, interesting, and engaging material.

• Update in a consistent and predictable manner.

Update Frequently and Consistently

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• Content should be measurable (wherever possible).

• Utilize analytical tools, such as Google Analytics.

• Modify strategy as necessary to benefit your target market(s).

Measure Results

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• Contact us today to learn more how a comprehensive online marketing strategy can help your small business.

• Written by: Cherisa A. Chapa

Digital Marketing Director

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