five website essentials for your small business
DESCRIPTION
These five essentials are must have for your small business website. Learn points to apply in your SEO, content creation, and more.TRANSCRIPT
Marketing Tips for Small Businesses
Five Website Essentials
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1. Adopt a Marketing Strategy
Online Marketing Environment
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2. Practice Content Management
3. Utilize Good SEO Techniques
4. Update Frequently and Consistently
5. Measure Results
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• A good web marketing strategy includes knowing
the online habits of your target market(s).
• Create a marketing strategy that resonates with
your audiences.
• Communicate where your target market expects.
Adopt a Marketing Strategy
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• Create content that attracts attention, gains interest, develops desire, and promotes action.
• Adapt your content to the forum utilized; don’t simply repeat messages across all platforms.
• Measure the effectiveness of your content.
Practice Content Management
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• Basic techniques regarding title, meta tag description, and improved site structure and URL, and easy navigation.
• Quality content, anchor text, use of images and heading tags appropriately.
• Provide two site maps – one for audience and other for search engines.
Utilize Good SEO Techniques
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• Practice active content creation.
• Frequently provide relevant, interesting, and engaging material.
• Update in a consistent and predictable manner.
Update Frequently and Consistently
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• Content should be measurable (wherever possible).
• Utilize analytical tools, such as Google Analytics.
• Modify strategy as necessary to benefit your target market(s).
Measure Results
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• Contact us today to learn more how a comprehensive online marketing strategy can help your small business.
• Written by: Cherisa A. Chapa
Digital Marketing Director
Learn More?
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