© 2016 Brandworkz

The Five Essential DAM Tools in 2016

Some say there is a lack of innovation in the DAM industry. At Brandworkz, we believe in consistent improvement

based on client feedback and industry trends

Here are the five most important features your DAM system need in 2016:

1. It Must be Easy to Use

A DAM system with a gooduser experience

means gooduser retention,

the holy grail for any software platform.

2. It must be quick

A lack of speedkills your DAM system.

Slow search effects the user experience of your DAM system, so look for a vendor

who takes search seriously.

3. Be ready to integrate

Your DAM system must be thecontent hub

of your marketing ecosystem.Make sure your vendor of choice hasthe ability to integrate

to meet you business needs.

4. Manage your Metadata

Your DAM system willlive or die

by how well you use metadata.

Look for DAM vendors who offer tools to make

metadata managementas easy as possible.

5. From Idea Creation to Delivery

DAM in 2016 isn’t just aboutstoring and managing assets.

The best DAM systems help you manage the entiremarketing production process.

Look for a DAM vendor that: Is focused on UI/UX Values speed Has metadata

management tools Can integrate with your

other marketing systems Has workflows that can

manage your creation processes