26 website essentials
TRANSCRIPT
26 Website Essentials
For Exponential
Growth
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Introduction
Website is your top salesman in today’s age
Content-rich websites tend to drive more traffic
More traffic means more customers More customers means more
Business
Essentials For Website Construction
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Don’t Focus On Technology
Focus on the outcome
Visitors are humans and not robots, hence focus on content and looks
Hire top professionals who’ll align themselves with your business as per your requirements
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First Impression Is The Last Impression
Question: How to achieve...
Site credibility?
Professionalism?
Trustworthiness?
Relevancy?
Answer: Layout, Typography and Color palette should match
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Consistent Layout And Structure
A common template must be followed
Site navigation must be accessible
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Clear Navigation
Use breadcrumbs
Keep navigation simple
Optimize links in anchor text
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Too (Much / Less) Animation
Too much can distract
Use of HTML5 is recommended
Devices like phones/tabs don’t necessarily support flash
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Captivating Images
Use real imagery instead of stock pics
95% customers prefer real imagery instead of stock
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Accessibility And Responsiveness
Use of tablets/phones have boomed
40% people leave webpages if they don’t load within 3 seconds
Site speed matters!
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Security
Keep CMS updated
Keep plugins updated
Update anti-viruses and firewalls on admin system
Recommended to use SSL
Website security tools can be used
Essentials For Content Management
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Clear Messaging In Headers And Body
Clarity in transmission of message
Users should be able to know where they are on the site
Next steps should be elaborative
Add proofs that you’re better at your job than others
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Perceivable Value
Its age of customer delight
Think website as middleman to connect with humans (clients)
Give solutions
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Quality Content
Add unique, relevant and fresh content
User are going to read, hence have human touch
Proper research for 3rd party content writers
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Corporate Jargons
Avoid excessive use of jargons as they are overlooked
Business website should be professional but must have minimal jargons
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(A Lack Of) Trickery
Users have become aware of cheap ads
Adblock plugins block ads
Be clear on your content, it’ll earn client trust
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A Blog
More content is equal to better SEO
Helps drive more traffic leading back to your website
Significant to get valuable inbound links
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Social Sharing Buttons And Widgets
+1, Like, Tweet buttons help you analyse traffic directions
Also helps people to share and socialize your content
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Various Forms Of Content
Multimedia rich sites generate more traffic
Content can be Audio, video, images, pdfs, infographics, whitepapers
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Customer Testimonials, Reviews Or Case Studies
Customers like to check the reviews before investing
Real testimonials affect the customers probability of buying
Essentials For SEO
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Inbound Links
Awesome content makes users to share it and it ultimately links back to you
Submit your site to online directories
Write guest posts and invite guests to post
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On-Page SEO
Primary keyword for each page
Place primary keyword in headlines and sub-headlines
Include keywords in body
Use keywords in images
Use of keywords in URL is recommended too
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Meta Tags For Webpages
They help search engines to know about the site
Search engines use these tags to populate search listings
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XML Sitemaps
They consist of links to all the webpages
These help search engine crawlers to find and index your pages more efficiently
Update your .xml file monthly
Its overlooked but improves SEO
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301 Redirects
It’s a solution to “404 page not found”
Redirects website to newer urls keeping SEO intact
Helps search engines to locate latest pages
Essentials For Increasing Conversions
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Effective Call-To-Action
Helps convert traffic to leads
Make them clear and clickable
Test different colors and positions
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Tested CTA Positioning
Placing the CTA is a critical job
Placing them either on top-of-the-funnel or middle-of-the-funnel is recommended
Some suggestions are placing CTAs in right side of the page
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Landing Pages
Landing pages are responsible to convert traffic to leads by collection info or transactions
Include only what’s absolutely needed!
Remove main site navigation
Keep offers consistent with CTA and landing pages
Use right kind of forms
Make it hassle-free
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Forms
Longer forms = more work
Ask only for relevant info needed
Instead of using generic buttons like Submit, use appropriate buttons.
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Email Subscription Options
Inspire visitors to subscribe
It’s a great way of getting email
You can develop prospects to leads over time
Conclusion
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Your Business Runs On Your Website
The above must-haves are essential in success and failure of your business
Since, it’s a content loving traffic, focus should be on content instead of cheap advertising tricks
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Our Services
Constantly Updated Website
Relevant Content Generation
Search Engine Optimization
Social Media Marketing
Top-of-mind-recall Marketing Support Infographics Landing Pages
HTML Mailers Paid Ads Management Business Intelligence
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