five ux myths to avoid
Post on 13-Apr-2017
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FIVE UX MYTHS TO AVOID
Bonny Colville-HydeProduct Manager & UX Architect
@almostexact
WINTERTemplateALL RESEARCH
IS GOOD
01
WINTERTemplateRESEARCH DATA IS USEFUL
IF:• It uses your real audience(s)• It is unbiased• It is triangulated
01
02
USERS KNOW WHAT THEY NEED
02USERS ONLY KNOW THEIR PROBLEMS:• People are bad at predicting their behaviour• We can be objective about a problem space
03
IF AMAZON DOES IT, WE CAN DO IT
03COPYING FEATURES IS WASTED EFFORT:• You’re probably not a global super power retailer• No value beyond ‘hygiene’ • You’re not competing
04
UX WORK IS A PHASE IN A PROJECT
04EXPERIENCE DESIGN IS ITERATIVE:• Learn and repeat• Get feedback frequently• Never stop listening
05
UX ‘EXPERTS’ CAN DESIGN WITHOUT EVIDENCE
05YOUR AUDIENCE MATTERS MORE THAN AN EGO:• Test assumptions• Evidence trumps opinion• Value failure
THANK YOU@almostexact
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