10 common ux mistakes startups make (and how to avoid them)
DESCRIPTION
Full article now available at http://www.netmagazine.com/features/10-common-ux-mistakes-startups-make-and-how-avoid-them ‘How can I improve the user experience of my website/app?’. A frequently asked question and one that doesn’t have a standard response. Thankfully there are some steps you can follow to ensure that a customer’s experience of your product is a positive one. Here I’ll be highlighting some common mistakes we regularly come across that can easily be avoided.TRANSCRIPT
10 common user experience mistakes
startups make (and how to avoid them)
Laurence McCahill Digital Product Designer, Spook Studio
http://www.flickr.com/photos/quinnanya/3588989219/
IMPROVE PRODUCTS
HA!Y CUSTOMERS
http://www.flickr.com/photos/crazyunclejoe/686220770/
TRANSFORM YOUR BUSINE"
http://www.flickr.com/photos/safari_vacation/5961260280/
POSITIVE PR =FR# MARKETING
http://www.flickr.com/photos/safari_vacation/5961260280/
http://farm5.static.flickr.com/4145/5052764617_d11ca68a4e.jpg
WHAT UX CAN’T SOLVE
CRA!Y PRODUCT
http://www.bazaarvoice.com/blog/wp-content/uploads/1089183.jpg
P$R TEAM
http://www.flickr.com/photos/xracz/1172356402/
1
GREAT EXPERIENCE, WRONG PRODUCT
2
DOING IT T$ LATE (AND HALF-HEARTEDLy)
STRATEGY
design technology
STARTUP DREAM TEAM
3
NO CLEAR VALUE PROPOSITION
4
LACK OF FOCUS
5
NOT ENOUGH OBSERVATION ‘IN THE WILD’
THE $300M BU%ON
http://www.flickr.com/photos/lucamascaro/4642288538/
6
FORMS FROM HE&
7
LE%ING DEVELOPERS WRITE COPY
8
NO STORY, NO PERSONALITY
9
TECHNOLOGY AS A BA'IER
10
LAUNCHING T$ S$N (OR T$ LATE)
STEALTH MODE
IN SU(ARY (HOW TO GET IT RIGHT)
BUILD THE RIGHT PRODUCT BEFORE THE PERFECT ONE
INVOLVE UX EARLY IN THE PROCE"
HAVE A CLEAR VALUE PROPOSITION
FOCUS, FOCUS, FOCUS
TEST & REFINE WITH USERS
MAKE FORMS FUN
MICROCOPY IS YOUR FRIEND
DEVELOP A PERSONALITY
MAKE TECHNOLOGY HUMAN
SHIP IT (& START LEARNING)
spookstudio.com