february recruitment 2014 report - aiesec in kolkata, india

February Recruitment 2014 Report AIESEC in Kolkata, India

Prepared by: Shantanu Ojha (Management Body Coordinator- Finance and Logistics)

Siddharth Agarwal (Organizing Committee President- Promotions) Roopsha Ghosh (Organizing Committee Presindet- Selection)

Compiled by: Kanav Sahgal (VP Talent Management, EBC for February Recruitment)

SWOT ANALYSIS

WAY FORWARD FOR AUGUST RECRUITMENT

Strengths:

1) LC Campaign- Bring a Friend Campaign

2) Social Media (Programme Based Promotional Posters)

3) Associate Member Pool for Recruitments

4) Evolved Selection and Screening process

Weaknesses:

1) Timelines : February is peak oGCDP Raising Time aswell (Clash of Social Media Content Generation)- This is the Talent Promotion

aspect

2) Recruitment was a 6 Week Long process

3) Communication within the Team

Opportunities:

1) UR

2) National Recruitment Campaigns

3) Social Media- Investment and Awareness

4) Segregating Markets for OGX and Membership

Threats-

1) Start of the year- Small Membership, Small OC, smaller outreach.

2) External Saturation- Tapping the same batches who were tapped during August Recruitment'13, since the new academic

year starts from june'14

3) CA IPCC Exams in June'14

4) Other College Student organizations- SXC Society, XMC etc

February Recruitment 2014

National Recruitment Campaign- Shorter and

Swifter Recruitment Process

Marketing & BD- Events and Branding prior to Recruitment (to make

the actual process easier)

Innovative LC Driven Marketing Campaigns

(Online and On Ground)

TMP Profile and Tracking Mechanism

Behavioural Induction and Mentorship

Modules.