february recruitment 2014 report - aiesec in kolkata, india
DESCRIPTION
TRANSCRIPT
February Recruitment 2014 Report AIESEC in Kolkata, India
Prepared by: Shantanu Ojha (Management Body Coordinator- Finance and Logistics)
Siddharth Agarwal (Organizing Committee President- Promotions) Roopsha Ghosh (Organizing Committee Presindet- Selection)
Compiled by: Kanav Sahgal (VP Talent Management, EBC for February Recruitment)
SWOT ANALYSIS
WAY FORWARD FOR AUGUST RECRUITMENT
Strengths:
1) LC Campaign- Bring a Friend Campaign
2) Social Media (Programme Based Promotional Posters)
3) Associate Member Pool for Recruitments
4) Evolved Selection and Screening process
Weaknesses:
1) Timelines : February is peak oGCDP Raising Time aswell (Clash of Social Media Content Generation)- This is the Talent Promotion
aspect
2) Recruitment was a 6 Week Long process
3) Communication within the Team
Opportunities:
1) UR
2) National Recruitment Campaigns
3) Social Media- Investment and Awareness
4) Segregating Markets for OGX and Membership
Threats-
1) Start of the year- Small Membership, Small OC, smaller outreach.
2) External Saturation- Tapping the same batches who were tapped during August Recruitment'13, since the new academic
year starts from june'14
3) CA IPCC Exams in June'14
4) Other College Student organizations- SXC Society, XMC etc
February Recruitment 2014
National Recruitment Campaign- Shorter and
Swifter Recruitment Process
Marketing & BD- Events and Branding prior to Recruitment (to make
the actual process easier)
Innovative LC Driven Marketing Campaigns
(Online and On Ground)
TMP Profile and Tracking Mechanism
Behavioural Induction and Mentorship
Modules.