f-commerce and the solomo consumer

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F-Commerce & The Rise of the SoLoMo Consumer

Dr Paul Marsden | Syzygy Group

http://www.facebook.com/SyzygyGroup

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...and why we’ll find inspiration 145km away

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What do Lady Gaga, Coke, Batman & Pampers diapers have in common?

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What do Lady Gaga, Coke, Batman & Pampers diapers have in common?

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They all sell on Facebook

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f-commerce = e-commerce on Facebook

Facebook MarketingFacebook AdvertisingFacebook Social Plugins

Facebook Check-in Deals Open Graph ProtocolFacebook Authentication

Facebook CreditsFacebook Deals

More to selling with Facebook than Facebook stores

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Facebook Stores

Drive sales and loyalty with news and promotions

posted to your FB page

Drive e-commerce traffic or footfall with FB standard or testimonial display ad units

Improve e-commerce site experience by adding FB

social features

Drive sharing by integrating website pages into theFB

graph as graph objects

Improve site/app experience by allowing customers to sign

on with Facebook details

Allow customers to buy and pay directly from your

FB Page and newsfeed

Reduce e-commerce friction by allowing customers to pay

with FB Credits

Get new customers who pay up front on Facebook with FB

Credits, PayPal or card

Facebook Storefronts

Facebook Graph API

Drive e-commerce traffic with product catalogue apps

installed on your FB page

Drive store footfall and loyalty with FB mobile coupons for

nearby customers

Create shopping apps and sites that integrate with (read

and write to)Facebook

f-commerce: selling on Facebook

Facebook assisted commerce: selling with Facebook

Tran

sact

ion

ON F

B

Transaction OFF FB

The F-Commerce Ecosystem

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Why?

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zzzzzzMIND THE PERCEPTION GAP

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zzzzzzMIND THE PERCEPTION GAP

DEALS

PURCHASE

READ USER REVIEWS

GENERAL INFO

EXCLUSIVE INFO

NEW PRODUCT INFO

SHARE OPINION

CUSTOMER SERVICE

PARTICIPATE IN EVENTS

FEEL CONNECTED

SUBMIT PRODUCT IDEAS

BE PART OF A COMMUNITY

NEW PRODUCT INFO

GENERAL INFO

SHARE OPINION

EXCLUSIVE INFO

READ USER REVIEWS

FEEL CONNECTED

CUSTOMER SERVICE

SUBMIT PRODUCT IDEAS

BE PART OF A COMMUNITY

PARTICIPATE IN EVENTS

PURCHASE

DEALS

WHAT CONSUMERS WANT WHAT BRANDS THINK CONSUMERS WANT

Respect - Relevance - ReachWalking the customer centric talk with f-commerce

f-commerce: ‘live learning lab’ for new ‘social consumer’

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Social media is transformative

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“To find something comparable you have to go back 500 years

to the printing press, the birth of mass media. Technology is shifting power away from the

editors, the publishers, the establishment, the media elite.

Now it’s the people who are taking control.”

Rubert Murdoch

Social media is driving human evolution

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Darwinian Intelligence

Survival of the Fittest

Individual Intelligence

Trial & Error Learning

Social Intelligence

Social Learning

Social media is driving human evolution

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Darwinian Intelligence

Survival of the Fittest

Individual Intelligence

Trial & Error Learning

Social Intelligence

Social Learning

“A wise man learns by the experience of others;

a fool, by his own”

TextText

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SoSocial

#1 Activity Lo MoLocal

+300%

Mobile

>PC

Social, location-aware & mobile technology are creating a new super-smart consumer: the SoLoMo consumer

f-commerce for SoLoMo insight: brand experience

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f-commerce for SoLoMo insight: brand loyalty

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f-commerce for SoLoMo insight: brand advocacy

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f-commerce: driving advocacy with fan-first marketing: pop-up fan-stores for product launches and events

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f-commerce: driving advocacy with fan-first marketing: pop-up fan-stores for product launches and events

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From fans to advocates: The 3 advocacy activators

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From fans to advocates: The 3 advocacy activators

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‘Get it First’EXPERIENCE

‘Empowered’INVOLVEMENT

‘Viral’INCENTIVES

From fans to advocates with fan store advocacy activators

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Advocacy Activators

Experience+

Involvement+

Incentives

From fans to advocates with fan store advocacy activators

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Advocacy Activators

Experience+

Involvement+

Incentives

f-commerce value proposition: insight and Facebook ROI

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Insight ROI

Rising to the challenge of the Big 3...

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Nowizski could do it, can you?

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THE GERMAN SENSATION#41 DIRK NOWITZKI

HEIGHT: 2.13MBORN: JUNE 19,1970 WÜRZBURG GERMANY