f-commerce and the solomo consumer
Post on 17-Oct-2014
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DESCRIPTION
A short presentation on theTRANSCRIPT
Text
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F-Commerce & The Rise of the SoLoMo Consumer
Dr Paul Marsden | Syzygy Group
http://www.facebook.com/SyzygyGroup
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...and why we’ll find inspiration 145km away
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What do Lady Gaga, Coke, Batman & Pampers diapers have in common?
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What do Lady Gaga, Coke, Batman & Pampers diapers have in common?
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They all sell on Facebook
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f-commerce = e-commerce on Facebook
Facebook MarketingFacebook AdvertisingFacebook Social Plugins
Facebook Check-in Deals Open Graph ProtocolFacebook Authentication
Facebook CreditsFacebook Deals
More to selling with Facebook than Facebook stores
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Facebook Stores
Drive sales and loyalty with news and promotions
posted to your FB page
Drive e-commerce traffic or footfall with FB standard or testimonial display ad units
Improve e-commerce site experience by adding FB
social features
Drive sharing by integrating website pages into theFB
graph as graph objects
Improve site/app experience by allowing customers to sign
on with Facebook details
Allow customers to buy and pay directly from your
FB Page and newsfeed
Reduce e-commerce friction by allowing customers to pay
with FB Credits
Get new customers who pay up front on Facebook with FB
Credits, PayPal or card
Facebook Storefronts
Facebook Graph API
Drive e-commerce traffic with product catalogue apps
installed on your FB page
Drive store footfall and loyalty with FB mobile coupons for
nearby customers
Create shopping apps and sites that integrate with (read
and write to)Facebook
f-commerce: selling on Facebook
Facebook assisted commerce: selling with Facebook
Tran
sact
ion
ON F
B
Transaction OFF FB
The F-Commerce Ecosystem
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Why?
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zzzzzzMIND THE PERCEPTION GAP
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zzzzzzMIND THE PERCEPTION GAP
DEALS
PURCHASE
READ USER REVIEWS
GENERAL INFO
EXCLUSIVE INFO
NEW PRODUCT INFO
SHARE OPINION
CUSTOMER SERVICE
PARTICIPATE IN EVENTS
FEEL CONNECTED
SUBMIT PRODUCT IDEAS
BE PART OF A COMMUNITY
NEW PRODUCT INFO
GENERAL INFO
SHARE OPINION
EXCLUSIVE INFO
READ USER REVIEWS
FEEL CONNECTED
CUSTOMER SERVICE
SUBMIT PRODUCT IDEAS
BE PART OF A COMMUNITY
PARTICIPATE IN EVENTS
PURCHASE
DEALS
WHAT CONSUMERS WANT WHAT BRANDS THINK CONSUMERS WANT
Respect - Relevance - ReachWalking the customer centric talk with f-commerce
f-commerce: ‘live learning lab’ for new ‘social consumer’
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Social media is transformative
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“To find something comparable you have to go back 500 years
to the printing press, the birth of mass media. Technology is shifting power away from the
editors, the publishers, the establishment, the media elite.
Now it’s the people who are taking control.”
Rubert Murdoch
Social media is driving human evolution
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Darwinian Intelligence
Survival of the Fittest
Individual Intelligence
Trial & Error Learning
Social Intelligence
Social Learning
Social media is driving human evolution
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Darwinian Intelligence
Survival of the Fittest
Individual Intelligence
Trial & Error Learning
Social Intelligence
Social Learning
“A wise man learns by the experience of others;
a fool, by his own”
TextText
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SoSocial
#1 Activity Lo MoLocal
+300%
Mobile
>PC
Social, location-aware & mobile technology are creating a new super-smart consumer: the SoLoMo consumer
f-commerce for SoLoMo insight: brand experience
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f-commerce for SoLoMo insight: brand loyalty
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f-commerce for SoLoMo insight: brand advocacy
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f-commerce: driving advocacy with fan-first marketing: pop-up fan-stores for product launches and events
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f-commerce: driving advocacy with fan-first marketing: pop-up fan-stores for product launches and events
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From fans to advocates: The 3 advocacy activators
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From fans to advocates: The 3 advocacy activators
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‘Get it First’EXPERIENCE
‘Empowered’INVOLVEMENT
‘Viral’INCENTIVES
From fans to advocates with fan store advocacy activators
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Advocacy Activators
Experience+
Involvement+
Incentives
From fans to advocates with fan store advocacy activators
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Advocacy Activators
Experience+
Involvement+
Incentives
f-commerce value proposition: insight and Facebook ROI
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Insight ROI
Rising to the challenge of the Big 3...
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Nowizski could do it, can you?
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THE GERMAN SENSATION#41 DIRK NOWITZKI
HEIGHT: 2.13MBORN: JUNE 19,1970 WÜRZBURG GERMANY