esseeuindico slide deck
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(Start with trust) Comece com Confiança
John E. Biester III Founder/CEO
john@esseeuindico.com.br +55(11)96484-7368
Brazil’s choice for finding reliable professionals
We are The Better Business Bureau of Brazil
Consumer Problem 1
Customer’s private
information
Harassments, Unnecessary calls,
Lack of respect, Unfairness
Problem 2
Service Provider
Solution
Where can I go to be treated fairly?
Where are all the clients?
Customer
Service Provider
Product/Service
Market Validation
Market Size
Small businesses in Brazil
# of paying service providers paying our competitor
Digital Ad spending in Brazil
Internet users searching for
service providers
EEI Market Share # of paying members
Business Model
Service businesses join our company and become paying members
67,500 # of
Members
Market Share
R$XXX
Avg. Fee
R$XX/month
R$XXX
Revenue
2016-2018
Growth Strategy How we will scale our business
Marketing & Sales Acquiring
Customers
Customer Service Keeping
Customers
Product Development
Staying competitive
Marketing & Sales
Acquiring Customers
SEO
Email Campaigns
Infographics
Social networks
Direct Sales
Fairs Word of Mouth Q&A pages Direct referral links Forums
Online Videos Blogs News & Media Adwords Customer referral links
Customer Service
Keeping Customers
Dedicated customer service for the member and consumer Community message boards for members and consumers Webpage for members Real-time statistics in the members area
Product Development
Staying Competitive
Add Android/iOS Apps
Consumer Product advisory board to increase customer features
Member Product advisory board to increase member features
Offer a discounted liability insurance to our members
Competition
Safe
Less Safe
More Expensive
Less Expensive
The Team
John E. Biester III Founder/CEO
Founder Litigation Impact LLC
Daniel Oettrich Co-founder/PR Dir. Master trainer Bosch
Marco Dantas Co-founder/ Legal Advisor
Lawyer at Elekeiroz SA
Gabriel Henríquez Advisor/Developer
Founder & CEO Kiwano Tecnologia
Lanei & Simone Poll Marketing Advisors
Owners at Acerola Comunicação
Funding Seeking R$XXX (Brazilian) Approx. $XXXX (American) in seed capital • Target Close – Beginning of 2nd Quarter
So we can • Reach R$XXXXM in sales • Scale/refine marketing/customer acquisition • Scale customer service • Scale infrastructure
Summary
• Big Opportunity – We are Brazil’s first verified trustworthy services directory in a $3.56B digital ad spending market. There are over 44.2M Brazilian internet users searching for services online. • Team – Deep market/e-commerce/execution experience • Seeking R$XXXM in seed capital to achieve a R$XXM run rate
(Start with trust) Comece com Confiança
John E. Biester III Founder/CEO
john@esseeuindico.com.br +55(11)96484-7368
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