ee - 'jobs at ee' linkedin group
Post on 17-Aug-2015
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Following the merger of Orange and T-Mobile into the new
telecommunications network EE, attracting talent was a key
focus for the recruitment team to help make the network
thrive. The telecommunications industry notoriously recruits
hard to fill roles within B2B, technology, digital and
engineering, and EE was no different with the additional
challenge of being the first 4G network in the UK and
therefore pioneering technological advancements. On top of
this, with the launch of EE came a new employer branding
identity, company culture and vacancies which needed to be
communicated to potential candidates to highlight EE as an
employer of choice.
The Challenge
There were two key challenges facing EE and one
ultimate solution. A LinkedIn group titled ‘Jobs at
EE’ was created in order to build a talent pool for
EE recruiters, with the additional benefit of
sharing key EE messaging and job discussions in
order to inform, and attract those candidates
within the group to apply for a role at EE. Social
advertising across Facebook and LinkedIn was set
up in order to target EE’s key Head Office
audience and attract candidates in line with EE’s
B2B recruitment focus in 2014. Discussions within
the group were created in line with brand
messaging consisting of information about what
it’s like to work at EE, job application tips and to
advertise key vacancies in order to promote EE as
an employer of choice.
The Solution
Just 3 months after the launch of Jobs at EE,
the group had just under 1,000 members.
18% of this group membership was made up
of B2B and sales skilled individuals largely
with telecommunications experience in line
with EE’s recruitment focus for 2014. Group
moderation and the social advertising
campaign ensured that all members were
potential candidates for Head Office roles as
opposed to from a retail background which
was a key performance indicator for this
campaign. EE recruiters began to take
ownership of the group by introducing
themselves through the discussions feature,
resulting in them being contacted by potential
candidates about live or potential future
vacancies. Additional training was scheduled
for the EE recruiters in order to assist them
with making the most of this talent pool for
future business requirements.
The Results
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Our people-first approach helps
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